Behind every great founder is a Second in Command who makes it all work.And behind the COO Alliance — there’s Meridith Kuba. In this special 500th episode of The Second in Command Podcast, Cameron Herold (our CEO and Founder) sits down with Meridith Kuba, his...
Every great company has two engines. One drives vision. The other drives execution. When those two stay in sync, growth feels effortless. When they don’t, everything slows down. That’s why the CEO–COO relationship is the most powerful (and most fragile) partnership in...
Most COOs feel like they’re building the plane while flying it.They’re expected to execute flawlessly, scale systems, and keep culture intact — all while solving problems only another COO would understand. The truth? Even the best Second in Command can’t do it alone....
Every founder dreams of scaling their business.But at some point, growth outpaces instinct. Deadlines slip, decisions bottleneck, and the CEO spends more time putting out fires than thinking about the future. That’s when the thought hits: “I need a COO.”The question...
Most CEOs can describe their own job in one sentence.Ask them what a COO does — and you’ll get ten different answers. That’s because the COO role isn’t one-size-fits-all. It evolves with the company’s stage, size, and the CEO’s strengths.But in every successful...