Frequently Asked Questions
Does everyone have a call before being invited to join the COO Alliance®?
Yes, during the application process everyone has a video call with Cameron Herold (Founder) or one of our Directors of Business Development to share their goals and explore if they will be a great fit.
What are the minimum requirements to be a COO Alliance® Member?
The minimum requirements are as follows:
- Annual company revenue of $2MM+
- Be the true COO or Second-in-Command of the company.
- Run a team who reports to you as the Second-in-Command.
How many events are held per year for COO Alliance® Members?
The COO Alliance® puts on 12 Monthly Mastermind calls, and hosts 2 Live In-Person Events per year in Vancouver, Scottsdale, or at an MIT offsite location near Boston.
When does my year start as a COO Alliance® Member?
Your year starts from the 1st of the month following payment.
What is the time commitment for this virtual community?
Each Monthly Mastermind Call is 2 hours. You and your team can also watch the recordings from prior events via the Member App at your own pace.
Is this a safe environment for me to share information about my company?
Yes, we take privacy seriously and make sure to provide a confidential environment, with every member agreeing not to share any information outside of the group.
If I have to miss an event, will there be recordings available after?
Yes, each event will be recorded, and you will gain access to an organized library of events immediately after you enter the COO Alliance®, BUT you miss out on the amazing breakout groups, and group discussions that happen during the rest of the 2-hour monthly mastermind calls.
Is there a way to be absolutely sure that this event is worth the investment?
Annual membership is backed by our 10x guarantee. As long as you jump in with 2 feet, attending at minimum 10 of the 12 monthly calls – actively participating in those calls, and actively contributing & asking questions in Circle, we guarantee that you’ll see $59,000 new revenue or cost savings, or your money back. If you don’t attend the calls, we can’t give you value. Most members get more like a 50-100X (i.e. a $250,000 to $500,000) annual return on their investment.
What topics are covered in COO Alliance®'s COO training courses?
COO Alliance is not a course. It’s where COOs train by doing: practicing with peers who face the same challenges, exchanging what’s working right now at 600+ companies, and building a network they can call on all year. Topics include finance, AI, sales, marketing, operations, leadership, people, culture, communication and budgeting.
Here is our annual Mastermind Topic Roadmap:
How can I train my COO?
Put your COO in the room with 600+ full-time COOs who have already solved the problems your company is facing right now. COO Alliance isn’t a course. It’s where COOs sharpen their skills through practice, real-world exchange and a network they’ll rely on for years. In about 2 hours a month, through monthly masterminds, AI expert calls and in-person events, your COO brings back ideas they can put to work the same week. And it’s backed by our 10x value guarantee: attend at least 10 of the 12 monthly calls and identify $59,000+ in value, or get a full refund.
Is COO Alliance a course or a training program?
Neither in the classroom sense. There are no lectures or curriculum. COOs develop by practicing with peers, exchanging real playbooks and building relationships with other second-in-command leaders. Many CEOs use it as the way they develop their COO year-round.
How is COO Alliance different from a traditional COO program?
Traditional programs are courses: a fixed curriculum, lectures and a certificate at the end. COO Alliance is a practice and peer network for working COOs. Ideas are shared, pressure-tested with peers and applied the same week, and the relationships last long after any single session. It complements formal education rather than replacing it.
What does my COO actually get out of it?
A room of peers who have solved the same problems, practical ideas to apply right away, and a network of 600+ COOs to call on. Members report 10–100x returns in new revenue ideas, cost savings and operational improvements.
What happens if my second in command quits or gets fired?
We pause your membership for 60 days for you to find their replacement, and then your annual membership continues. While you’re searching for them, another senior exec can join the monthly events even during the 2-month pause.