Great people make great companies, so it’s vital that you hire the right people. That means asking unconventional job interview questions, not just your run-of-the-mill…
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How Nonprofit Khan Academy Uses Corporate Tactics to Grow
Ginny Lee wasn’t sure she was made for the nonprofit world. In fact, it took her months to decide to join Khan Academy, which provides…
Why Strong Branding Matters
A strong company needs a strong brand. Your brand is what defines you as a company. It’s what makes you more than just the product…
Beyond Bulletproof Coffee: Lessons on Leadership and Startup Growth
Editor’s note: Anna left Bulletproof in 2019 shortly after she appeared on the Second in Command Podcast. When Anna Collins joined the nutrition company Bulletproof…
Top Ways to Motivate Your Sales Team
An unmotivated team equals a weak team, therefore you need to have strategies to constantly motivate your sales team. Here are some of the best…
Zendesk’s COO Has a Unique Strategy For Encouraging Collaboration
You might think an executive with an IT background could easily drop into any company to serve its information technology needs. But spend a few…
The Importance of Social Media as a Marketing Tool in 2020
It’s 2020, and now more than ever it is essential that businesses are using social media as a marketing tool. It does more than just…
How Bumble Encourages Kind Connections Around the World — and Inside the Company, Too
Sarah Jones Simmer’s career started at a hedge fund in Los Angeles. But while she loves investing, there’s something about business growth that got her…
What To Look For In A PR Hire
Finding someone to handle your PR can be tricky. Do you hire a writer? Should they have a business background? Is PR more of an…
From the Board Room to the Baseball Diamond: How Brian Barren Took Corporate Process Development to the MLB
Working for a Major League Baseball team might seem like the pinnacle of big business for some. And Brian Barren certainly has the background to…
