“Where COOs Go To Grow”

Join The World’s Leading Community For The Second In Command

3 Ways We Help You Grow:

For Seconds In Command ONLY

For Non-COOs / Employees & Managers

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Transform your business and take your career to the next level
by joining a dynamic community of ops-minded
seconds in command, either as an Annual Online Member
or at our In-Person COO Connect events. Shed the imposter syndrome, you’ve found your tribe.

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Brittany Walters
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Darren Crawford
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Elevate your career and tap into a wealth of knowledge and experience by a) joining a global network of elite Seconds in Command for our online monthly mastermind calls and/or b) attending our in-person COO Connect events. As a member of our exclusive peer group, you will be part of a community of accomplished leaders who drive the success of multi-million dollar companies. Imagine the power of connecting and collaborating with like-minded individuals, sharing best practices, and pushing each other to reach new heights.

Take the first step towards realizing your full potential and join us for our
annual online program or in-person events.  Or Both 😉

A Vetted Group Of COOs
Who Speak Your Language

Are you looking to elevate your career and turbocharge the growth of your business? Look no further than the COO Annual Online Mastermind program & our optional In-Person COO Connect Events. Both equip you with the valuable tools, connections, and support you need to reach new heights.

Imagine having a powerful peer network at your fingertips, providing you with the skills, accountability, and encouragement to achieve your goals. Imagine attending 2.5-day in-person events with COOs like you. The time to join is now, are you ready to take the leap?

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Our Goal Is To Help You

Succeed In Your Role

As The Second In Command.

“As a seasoned COO, I discovered a glaring gap in the professional landscape – a lack of dedicated support and community for those who hold the crucial role of second-in-command. This realization sparked my passion to create both an elite monthly online mastermind & in-person events exclusively for COOs, providing them with the essential resources and support to not just enhance their own growth, but also drive the success of their company.”

Cameron Herold – Founder of COO Alliance

COO Alliance Members Portal

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Membership Fees

COO Alliance
Online Annual Membership

– $8,900 USD [$9,300 starting July 1st]

In-Person Events

– $5,250 USD Members [$5,750 starting July 15th]

– $6,250 USD Non-Member Guest Price [$6,750 starting July 15th]

10x Guarantee (Online Annual Membership &
In-Person COO Connect Events)

  • After completing your annual membership or attending an In-Person COO Connect event, if you didn’t get ten times the value of your investment back in savings or potential profits – we’ll give you your money back – no questions asked. What’s the catch with the 10x guarantee?

No catch. All we ask is that you jump in with both feet, actively participate and give it a genuine attempt.

COO Alliance Member Stats

Members are from a variety of industries, 17 countries and are 26 to 62 years old. A ratio of 67% male and 33% female. Join us and become a part of our diverse group of thought leaders.

Net Promoter Scores: +66.29%


Revenue of Member Companies:

  • Ranges from $5 Million-$1.5 Billion
  • Median (top of Bell Curve): $18 Million
  • Mean (average): $33.2 Million

# of Employees in Member Companies:

  • Ranges from 28-1,057
  • Median (top of Bell Curve): 55
  • Mean (average): 80

Think Of This As 3 Year Program

Year 1

Connection & Confidence

Year 2


Year 3


Year 4+


Frequently Asked Questions

Does everyone have a call before being invited to join the COO Alliance?
Yes, during the application process everyone has a video call with Cameron Herold (Founder) or one of our Directors of Business Development to share their goals and explore if they will be a great fit.
What is the cost of the COO Alliance Membership?

Annual Membership is USD$8,900. [$9,300 Starting July 1st]

What are the minimum requirements to be a COO Alliance Member?
The minimum requirements are as follows:

    1. Annual company revenue of $5MM+
    2. Be the true COO or Second-in-Command of the company.
    3. Run a team who reports to you as the Second-in-Command.
    How many events are held per year for COO Alliance Members?

    The COO Alliance puts on 12 Monthly events and hosts 1-2 Live In-Person Events per year.

    When does my year start as a COO Alliance Member?
    Your year starts from the 1st of the month following payment.
    What is the time commitment for this virtual community?
    Each monthly event is 3 content packed hours. You and your team can also watch the recordings from prior events via the Member App at your own pace.
    Is this a safe environment for me to share information about my company?
    Yes, we take privacy seriously and make sure to provide a confidential environment, with every member agreeing not to share any information outside of the group.
    If I have to miss an event, will there be recordings available after?
    Yes, each event will be recorded, and you will gain access to an organized library of events immediately after you enter into the COO Alliance.
    Is there a way to be absolutely sure that this event is worth the investment?

    While we can’t promise that every COO will have the exact same experience, we do guarantee that you and your business will receive a 10x return on your investment. Some COOs have even reported a 100x return during their first year of membership too.

    We back up this 10x promise by offering you a full money-back guarantee – after completing your annual membership, if you didn’t get ten times the value of your investment back in savings or potential profits – we’ll give you your money back – no questions asked.

    What topics are covered in COO Alliance's COO training courses?
    Our COO training programs and courses cover a wide range of topics – both from a personal development and business development perspective. We take a holistic approach to supporting new and veteran chief operating officers. Check out our overview of upcoming (and past) events to see the topics we’re discussing this year.
    What happens if my second in command quits or gets fired?
    We pause your membership for 60 days for you to find their replacement – then your annual membership continues. While you’re searching for them – another senior exec can join the monthly events even during the 2 month pause.

    We’re sharing the Vivid Vision of what the COO Alliance will look like, act like, and feel like by December 31st, 2025 so you can help it become a reality!

    Our Core Values

    Deliver What You Promise
    Be Open & Vulnerable
    Grow Big, Act Small
    Respect Everyone
    Have Some Effing Fun!

    What Our Members & CEOs Are Saying:

    About The Founder Of COO Alliance,
    Cameron Herold

    Cameron Herold is the mastermind behind the exponential growth of hundreds of companies and has built a dynamic consultancy over the years, with past clients including a ‘Big 4’ wireless carrier and a monarchy.

    By the age of 35, Cameron had helped build his first TWO $100 MILLION DOLLAR companies. By the age of 42, as COO, Cameron drove 1-800-GOT-JUNK?’s spectacular growth from $2 Million to $106 Million in revenue, and 3,100 employees – and all in only six years. His companies landed over 5,200 media placements over those six years, including coverage on Oprah.

    The current publisher of Forbes Magazine, Rich Karlgaard, stated “Cameron Herold is THE BEST SPEAKER I’ve ever heard…he hits grand slams.”

    Cameron is the author of the global best-selling book DOUBLE DOUBLE – in its 8th printing and in multiple translations around the world. He’s also the author of the top selling books Meetings Suck, Vivid Vision, Miracle Morning for Entrepreneurs, and Free PR.

    Cameron is a top-rated international speaker and has been paid to speak in 26 countries to date. He’s also the top-rated lecturer at EO/MIT’s Entrepreneurial Masters Program. He hosts the Second-in-Command Podcast where listeners can tune in for interviews with tips and insights from other high-level COOs.

    Please Fill The Form Below To Apply: