“Where COOs Go To Grow”

Join The World’s Leading Community For The Second In Command

2 Ways We Help You Grow:

For Seconds In Command ONLY

Take Your Career & Business to the Next Level.
Join a Dynamic Community of Seconds in Command, As an
Annual Member or at Our In-Person COO Connect Events.
You’ve Found Your Tribe.

roman cowan
Brittany Walters
David Berg
Eric Jenkins
Nate Mohr
Darren Crawford
Eric Jenkins
Nate Mohr
Darren Crawford
Eric Jenkins
Nate Mohr

Elevate your career and tap into a wealth of knowledge and experience by a) joining a global network of elite Seconds in Command for our online monthly mastermind calls and/or b) attending our in-person COO Connect events. As a member of our exclusive peer group, you will be part of a community of accomplished leaders who drive the success of multi-million dollar companies. Imagine the power of connecting and collaborating with like-minded individuals, sharing best practices, and pushing each other to reach new heights.

Take the first step towards realizing your full potential and join us for our
annual online program or in-person events. Or Both 😉

10x Guarantee

Annual Membership & In-Person COO Connect Events

    • After completing your annual membership or attending an In-Person COO Connect event, if you didn’t get ten times the value of your investment back in savings or potential profits – we’ll give you your money back – no questions asked. What’s the catch with the 10x guarantee?

    No catch. All we ask is that you jump in with both feet and fully attend at least 10 of your 12 Monthly Mastermind Calls, actively participate on those calls, and in the Member Slack in between events, and give it a genuine attempt.  It’s impossible not to get a 10X return when you do.

    What Our Members & CEOs Are Saying:

    Frequently Asked Questions

    Does everyone have a call before being invited to join the COO Alliance?
    Yes, during the application process everyone has a video call with Cameron Herold (Founder) or one of our Directors of Business Development to share their goals and explore if they will be a great fit.
    What are the minimum requirements to be a COO Alliance Member?
    The minimum requirements are as follows:

      1. Annual company revenue of $5MM+
      2. Be the true COO or Second-in-Command of the company.
      3. Run a team who reports to you as the Second-in-Command.
      How many events are held per year for COO Alliance Members?

      The COO Alliance puts on 12 Monthly events and hosts 1-2 Live In-Person Events per year.

      When does my year start as a COO Alliance Member?
      Your year starts from the 1st of the month following payment.
      What is the time commitment for this virtual community?
      Each Monthly Mastermind Call is 2 hours. You and your team can also watch the recordings from prior events via the Member App at your own pace.
      Is this a safe environment for me to share information about my company?
      Yes, we take privacy seriously and make sure to provide a confidential environment, with every member agreeing not to share any information outside of the group.
      If I have to miss an event, will there be recordings available after?

      Yes, each event will be recorded, and you will gain access to an organized library of events immediately after you enter the COO Alliance, BUT you miss out on the amazing breakout groups, and group discussions that happen during the rest of the 2-hour monthly mastermind calls.

      Is there a way to be absolutely sure that this event is worth the investment?

      You’ve probably heard us say that your annual membership is backed by our 10x guarantee. What that means is that, if you jump in with 2 feet, attending at minimum 10 of the 12 monthly calls – actively participating in those calls, the breakout groups and group discussions, and actively contributing & asking questions in the Member Slack,  we guarantee that you’ll see $93,000 difference to your bottom line. That could be new revenue streams or cost saving measures, but a $93,000 difference, or we’ll give you your money back.  That’s how confident we are that the value is there. You just have to show up, ready to grow. If you don’t come to the calls, we can’t give you value. And that’s why we’re here. 

      Think of it like a lottery ticket. You can’t win if you don’t buy a ticket… but the potential rewards can be huge! (And unlike the lottery, we guarantee your investment will pay off.)

       We’ve only had 3 members get their money back out of more than 450 members, because showing up, you’re guaranteed to get value.

      What topics are covered in COO Alliance's COO training courses?
      Our COO training programs and courses cover a wide range of topics – both from a personal development and business development perspective. We take a holistic approach to supporting new and veteran chief operating officers. Check out our overview of upcoming (and past) events to see the topics we are discussing this year.
      What happens if my second in command quits or gets fired?
      We pause your membership for 60 days for you to find their replacement, and then your annual membership continues. While you’re searching for them, another senior exec can join the monthly events even during the 2-month pause.

      Our Core Values

      Deliver What You Promise
      Be Open & Vulnerable
      Grow Big, Act Small
      Respect Everyone
      Have Some Effing Fun!

      COO Alliance Members Portal

      About The Founder, Cameron Herold

      Cameron is the mastermind behind the exponential growth of hundreds of companies, with past clients including Sprint Telecom & the monarchy of Qatar. Cameron had 14 employees in his first company at age 21.

      By age 35, Cameron had helped build his first TWO $100 MILLION DOLLAR companies. By the age of 42, Cameron, as COO, drove 1-800-GOT-JUNK?’s spectacular growth from $2 Million to $106 Million in revenue, and 3,100 employees – and all in only six years.
      The publisher of Forbes Magazine, Rich Karlgaard, stated “Cameron Herold is THE BEST SPEAKER I’ve ever heard…he hits grand slams.”

      Cameron is the author of 6 books: The Second In Command, Vivid Vision®, Double Double (in its 8th printing and in multiple translations worldwide). He also wrote Meetings Suck, The Miracle Morning for Entrepreneurs, and Free PR.

      Cameron is a top-rated international speaker and has been paid to speak in 26 countries to date. He’s a top-rated lecturer at EO/MIT’s Entrepreneurial Masters Program. He is also the host of the Second-in-Command Podcast which receives over 95,000 monthly downloads.

      Please Fill The Form Below To Apply: