“Where COOs Go To Grow”
Join The World’s Leading Community For The Second In Command
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Connect with Ops-Minded Professionals, Learn New Strategies, and Develop Revenue-Generating Ideas with Some of the Best in the World!






Join a peer group and trusted community of executives who are the Second in Command for multi-million dollar organizations around the globe.
A Vetted Group Of COOs
Who Speak Your Language
Our COO Alliance gives you the tools & connections you want to grow yourself & your business.
Are you ready to join a COO mastermind? You’ll get skills, accountability and support from our peer network.

Our Goal Is To Help You
Succeed In Your Role
As The Second In Command.
“After being a COO for many years, I realized there wasn’t a support group for COOs even though they’re leading a huge part of the company. I wanted to create an exclusive mastermind for the Second in Command where they get the support they need in order to grow themselves and the company.”
Cameron Herold – Founder of COO Alliance
COO Alliance Members Portal






Membership Fees
COO Alliance Membership [$8,900 USD Annually]
Optional In-Person 2022 Events
– $5,900 USD COO Alliance Member Price before May 31st
– $6,300 USD Members joining after May 31st
– $7,300 USD Non-Member Guest Price
10x Guarantee (Online Model)
- After completing your annual membership, if you didn’t get ten times the value of your investment back in savings or potential profits – we’ll give you your money back – no questions asked.
What’s the catch with the 10x guarantee?
No catch. All we ask is that you jump in with both feet, actively participate and give it a genuine attempt.
COO Alliance Membership Benefits
*12 Monthly 3-Hour Online Events Plus Everything Below
Connection
Knowledge
Execution
Members Only Slack Workspace
Stay connected with the community through our private Slack Workspace and Private Member Directory.
COO Fortune Series™ (Value $29,995 USD)
Learn directly from the Guest Speaker CEOs & COOs from top companies around the world.
COO Coach Access™ (Value $18,495 USD)
12 monthly sessions to learn from globally renowned CEO/COO Coach Cameron Herold to keep you accountable and challenge you to grow.
COO Concierge Connect™ (Value $19,995 USD)
Our concierge team is committed to connecting members to the people and resources they need when they need it.
Get peer insights and advice during the peer presentations & problem solving sessions.
Accountability Groups (Value $8,000 USD)
Small groups of 3-4 COOs who you’ll meet up with periodically on your own in between events for brainstorming and accountability.
Get the support you need when you need it from other vetted global members.
The only video library with years of archived guest speakers & member presentations specifically for COOs.
COO In The Media™ (Value $4,995 USD)
The COO Alliances offers members opportunities to be featured on our Second In Command Podcast and in media publications that cover the COO Alliance.
Get the support you need when you need it with our mobile app and on-demand content created exclusively for members.
Tech Tools Database (Value $1,995 USD)
Insights into what tech tools the other members are using, and why they’ve switched to them.
10X Guarantee (NO RISK)
Total Investment
$8,900 USD Annually
Connection
Members Only Slack Workspace
Stay connected with the community through our private Slack Workspace and Private Member Directory.
Our concierge team is committed to connecting members to the people and resources they need when they need it.
We create opportunities for COOs to connect through virtual happy hours to bring members together virtually around the globe.
COO Alliance Members App
Get the support you need when you need it with our mobile app and on-demand content created exclusively for members.
Get the support you need when you need it from other vetted global members.
Knowledge
COO Fortune Series™ (Value $29,995 USD)
Learn directly from the Guest Speaker CEOs & COOs from top companies around the world.
Join the only book club made exclusively for COOs and learn directly from authors.
Get peer insights and advice during the peer presentations & problem solving sessions.
The only video library with years of archived guest speakers & member presentations specifically for COOs.
Execution
COO Coach Access™ (Value $18,495 USD)
12 monthly sessions to learn from globally renowned CEO/COO Coach Cameron Herold to keep you accountable and challenge you to grow.
Reverse engineer the CEOs vision and create the plans to make it come true through sessions with Cameron Herold.
The COO Alliances offers members opportunities to be featured on our Second In Command Podcast and in media publications that cover the COO Alliance.
Insights into what tech tools the other members are using, and why they’ve switched to them.
Small groups of 3-4 COOs who you’ll meet up with periodically on your own in between events for brainstorming and accountability.
Get 10X your investment back in savings or projected profits – or your money back – no questions asked)
Total Investment
$8,900 USD Annually
Upcoming Events [All 3 Hours]
June 28, 2022
11am PST
- Q2 Q&A [1.5 Hours]
- Zoom Happy Hour [1.5 Hours]
July 20, 2022
9am PST
- Step Away From the Day to Day: 1) Working on the Business, Not In It 2) Meeting Rythyms
August 18, 2022
10am PST
- Turn it off! Work/Life Balance and Self Care
September 7, 2022
11am PST
- Network the Network: Learn from your TRIBE. It’s about Who, Not How
- Breakout Discussions
- Question & Answer Time
- Fun Social Activities
October 18, 2022
9am PST
- Execution is Everything: Project Management for Leaders, 6 Ps
November 16, 2022
10am PST
- Becoming the #1 Company to Work For
- Accelerating Growth
December 13, 2022
11am PST
- Meet, Mix & Mingle [PG Rated]
- Zoom Happy Hour [1.5 Hours]
January 18, 2023
9am PST
- Acquisitions/M&A
February 16, 2023
10am PST
- Building World Class Teams
March 14, 2023
11am PST
- Q – An awesome 3 hours getting to know all the other members & work on ourselves and our companies:
- Breakout Discussions
- Question & Answer Time
- Fun Social Activities
April 18, 2023
9am PST
- International Expansion
May 17, 2023
10am PST
- Comp Plans/Bonuses/Perks
June 15, 2023
11am PST
- Q2 Q&A [1.5 Hours]
- Zoom Happy Hour [1.5 Hours]
July 13, 2023
9am PST
- Raising Money – Banks, Angels, VCs, Other
August 16, 2023
10am PST
- Leadership Development, Training, Mentoring
September 19, 2023
11am PST
- Q3 – An awesome 3 hours getting to know all the other members & work on ourselves and our companies:
- Breakout Discussions
- Question & Answer Time
- Fun Social Activities
October 17, 2023
9am PST
- R&D Tax Credits, Gov’t Grants, Free Money
November 15, 2023
10am PST
- How to Influence – Boards, Leadership Team Members, Suppliers & Partners
December 14, 2023
11am PST
- Q4 Q&A [1.5 Hours]
- Zoom Happy Hour [1.5 Hours]
January 2024
9am PST
- HR/People – How to Leverage this area
Past Events [Completed]
October 14, 2020
10am PST
NPS = +81.4%
- Set It & Forget It Tech Tools & Automation
November 23, 2020
12pm PST
NPS = +88.5%
- Remote Employee, Remote Teams, Virtual Offices
December 10, 2020
NPS = +22%
- Q4 Q&A [1.5 Hours]
- Zoom Happy Hour [1.5 Hours]
January 13, 2021
10am PST
NPS = +61%
- CEO/COO Dynamic/ Relationship/ Communication
- CEO Emotional Roller Coaster
- Communication with Key Team Members
February 23, 2021
NPS = +44.5%
- Funnels | Sales & Marketing
- Online & In-Person
- Selling on Amazon, WalMart.com etc.
March 18, 2021
NPS = +75%
- Q1 Q&A [1.5 Hours]
- Zoom Happy Hour [1.5 Hours]
April 29, 2021
NPS = +71%
- Time Management, Productivity & Delegation
- Activity Inventory
May 19, 2021
NPS = +50%
- World Class Company Culture
June 15, 2021
1pm PST
NPS = +37%
- Q2 Q&A [1.5 Hours]
- Zoom Happy Hour [1.5 Hours]
July 13, 2021
10am PST
NPS = +82%
- Show Me The Numbers! Metrics, Dashboards, & Financials
August 11, 2021
12pm PST
NPS = +63%
- Annual Planning & Budgeting
- Aligning Vision with Plan
September 22, 2021
3pm PST
NPS = +42
- Q3 – An awesome 3 hours getting to know all the other members & work on ourselves and our companies:
- Breakout Discussions
- Question & Answer Time
- Fun social activities
October 13, 2021
10am PST
NPS = +56
- Advisory Board & Mentors
- Crucial Conversations & Radical Candor
November 16, 2021
12pm PST
NPS = +41
- Goal Setting & OKRs
December 15, 2021
1pm PST
NPS = +60%
- Q2 Q&A [1.5 Hours]
- Zoom Happy Hour [1.5 Hours]
January 18, 2022
10am PST
NPS = +51%
- The Talent Show: Recruiting, Interviewing, and Hiring
February 16, 2022
12pm PST
NPS = +52%
- Getting On The Bus: Onboarding and Employee Leadership Development
March 15, 2022
1pm PST
NPS = 53%
- Q1 “Your Work Spouse” Strengthening the COO/CEO Relationship. Bring the “Boss to Work Day”, KOLBE Profiles
- 2 Guest Keynote Speakers – David Kolbe (Kolbe Profiles) & Dr. Patty Ann Tublin (world-renowned marriage & communication coach to global power execs)
- NOTE: You CAN (and should) invite your CEO to attend with you. Highly recommended…
April 7, 2022
9am PST
NPS = 43%
- The Spin Cycle – Public Relations, Crisis Communications & Internal Communications
May 11, 2022
10am PST
NPS = 81%
- This is How We Do It – Systems, Processes, and Playbooks – If there isn’t a process, it doesn’t exist
COO Alliance Member Stats
Members are from a variety of industries, 17 countries and are 26 to 62 years old. A ratio of 67% male and 33% female. Join us and become a part of our diverse group of thought leaders.
Net Promoter Scores: +66.21%
Revenue of Member Companies:
- Ranges from $3.5 Million-$400 Million
- Median (top of Bell Curve): $12 Million
- Mean (average): $33.2 Million
# of Employees in Member Companies:
- Ranges from 5-4300
- Median (top of Bell Curve): 55
- Mean (average): 187
Think Of This As 3 Year Program
Year 1
Connection & Confidence
Year 2
Skill
Development
Year 3
Implementation
Year 4+
Maximization
Frequently Asked Questions
Does everyone have a call before being invited to join the COO Alliance?
Yes, during the application process everyone has a video call with Cameron Herold (Founder) or one of our Directors of Business Development to share their goals and explore if they will be a great fit.
What is the cost of the COO Alliance Membership?
Annual Membership is USD$8,900.
What are the minimum requirements to be a COO Alliance Member?
- Annual company revenue of $5MM+
- Be the true COO or Second-in-Command of the company.
- Run a team who reports to you as the Second-in-Command.
How many events are held per year for COO Alliance Members?
The COO Alliance puts on 12 Monthly events and hosts 1-2 Live In-Person Events per year.
When does my year start as a COO Alliance Member?
What is the time commitment for this virtual community?
Is this a safe environment for me to share information about my company?
If I have to miss an event, will there be recordings available after?
Is there a way to be absolutely sure that this event is worth the investment?
While we can’t promise that every COO will have the exact same experience, we do guarantee that you and your business will receive a 10x return on your investment. Some COOs have even reported a 100x return during their first year of membership too.
We back up this 10x promise by offering you a full money-back guarantee – after completing your annual membership, if you didn’t get ten times the value of your investment back in savings or potential profits – we’ll give you your money back – no questions asked.
What topics are covered in COO Alliance's COO training courses?
What happens if my second in command quits or gets fired?
We’re sharing the Vivid Vision of what the COO Alliance will look like, act like, and feel like by December 31st, 2022 so you can help it become a reality!
Our Core Values
Deliver What You Promise
Be Open & Vulnerable
Grow Big, Act Small
Respect Everyone
Have Some Effing Fun!
What Our Members & CEOs Are Saying:
I am by nature a very shy person..
I am by nature a very shy person but this group of like minded individuals was welcoming and not intimidating at all. Cameron ran the virtual conference wonderfully and I have SO many ideas to put in place with my team and show the owners of my company.
Ashley Wiederhoeft
Assistant Vice President – Great Plains Transportation
If you are a COO you need this
Erin Nelson
Director of Organizational Effectiveness – Kindred Bravely
It's not easy to find others who are..
Scott Scrum
President & COO – Hennessey Digital
This program has been extremely valuable for our COO
Nick Friedman
Co-Founder and President – College HUNKS Hauling Junk & Moving
The value of the COO Alliance has gone beyond just developing a stronger COO
Mark McColman
CEO – The Kintec Group
Great training for any COO
Kevin Gianni
CEO/co-founder – Annmarie Skin Care
The amount of growth...has been exceptional.
JT McCormick
CEO – Scribe (Formerly Book In A Box)