COO Alliance Member Case Studies

You can really accelerate your skills for your role

Connecting with like-minded people has inspired me

I have access to excellent training and accountability partners

The COO Alliance changed my career and my life

What I've learned is something you can't find anywhere else

We've built a really strong team and culture

Excellent real life learning experiences

We have a common base
and offer solutions!

Gives you growth strategies
for the future

The value that I have gotten has been incredible!

I can't recommend the
COO Alliance enough

I've learned A LOT and made key decisions to success!

Connecting with our peers facing similar challenges is vital

We got results in 17% of our overall revenue!

I finally found my tribe and feel understood!

It's not just the BIG IDEA... It's the RELATIONSHIPS!

My COO and I have never been more in sync

The best support group I never knew I needed…

I’m so grateful to have met these people

I’ve done so many seminars but never met a group like this

This is just what my second in command needed

My COO has come back fired up and with better ideas

Helped in a big way

This was worth $5 million plus to us


The impact has doubled our revenue in the last year

Found ideas needed...

Made a big difference for our business

Worth $350,000+ to us

Over a million dollars in value

Over $575,000 in value

Trust pilot reviews

The COO Alliance is Trustpilot certified and rated. 

Get to know what our members are saying about us below.

View All Reviews

Joined at the start of 2021 and enjoying the community and connections!

Have been having an excellent experience connecting with other COOs and at the resources and support have been relevant in many ways, recommended!
Jason Lee

Finally found my peers!

Since being promoted COO I've had a challenge connecting with people on my level. The COO alliance gives you access to a great environment to ideate and be vulnerable, one of the most important attributes to grow.

COO Alliance is like a secret weapon at your disposal

Having the ability to bounce ideas off of other top COOs is invaluable. Having all of their experienced based input at my disposal anytime is priceless. Cameron is on to something amazing and the COO Allaince is just that.

Great investment for people looking to grow

In the short time, I have been a member of the COO Alliance it has already proven to be extremely valuable. The program offers such a wide diversity of seminars and material from industry leaders and fellow members. The support and idea-sharing from the community is truly amazing. It continues to provide me with the practical advice/tools that I can immediately implement into our business.
Maria C

The COO Alliance community rocks

I enjoy the monthly online events as well as connecting with other COO's/VP's that have so much knowledge to share along with their unique experiences. I look forward to becoming more involved in the community as time goes on (and past covid!)

Great group of peers

It's not easy to have peer discussion when you are COO. With COO Alliance, I found a great group of peers to interact with. I particularly like the remote monthly events and the and the chat tool that allows us to directly interact among each others between events.
Dominique Frechette

Outstanding Support

I'm a newer member to COOA. I've found immediate benefit in the resource library, brainstorming with other group members on specific topics, and having such a responsive forum in Slack for questions. The format of the monthly call is very engaging with multiple peer breakouts for personal application. It's precisely the type of support Ops-minded professionals need and appreciate!

Found My Tribe!

Great Mastermind to be a part of! The members are humble, smart and willing to educate and share their experiences.

Great opportunity for COO peers to...

Great opportunity for COO peers to share past experience and help each other - for a role that can at times, otherwise feel 'alone'. Cameron brings not only his entrepreneurial perspective but also his skills of public speaking and facilitation.
Mark Miola

I recently joined the COO Alliance

I recently joined the COO Alliance group and it has been an amazing experience so far. Their live event was first class and provided tremendous value. I am also impressed with their app that is so easy to maneuver in. I am looking forward to networking with other COO/2nd In Command members and leveling up in my career.
Ray Kakuda

COO Alliance has been a rocket launcher

COO Alliance has been a rocket launcher for my career. The network has proved valuable beyond measure and the conferences + information has accelerated me in both areas of weaknesses and strength
Michael Byrne

Thanks again for your help and support…

Thanks again for your help and support you in whatever way you can get a good luck
Rahul Kumar

Great networking tribe of COO's

The COO Alliance is an amazing group of 2nd in command leaders, where you are comfortable to interact, network, and ask for help. Live events are filled with pertinent discussion and great speakers. Access to others who talk the same language is so valuable. The COO Alliance will not disappoint.
Diane Markowitz

I Found My Tribe in the COO Alliance

When I first joined COO Alliance, I was excited but also nervous as I had only experienced Masterminds that were designed for the CEO.

I've now attended both a virtual event & an in-person event and I can honestly say I've found my tribe. Everyone is welcoming, kind, and genuinely wants to help other members. Additionally, the caliber of knowledge within this community (Cameron, the speakers, & fellow members) is so powerful. I have left every event with actionable steps to continue building & improving the operations at AdOutreach.

I am so thankful that I decided to join. This has been an incredible investment & I am already excited for the next event!
Julia Gordy

Excellent experience so far!

I was looking for advancing my strengths in the COO role and this organization is the perfect place to achieve that! Collaborating with other COO's dealing with same issues in different industries is fascinating and eye-opening, and I believe a lot is to be learned as part of the COO!

Just Getting Started!

I'm excited as I begin my membership with the COO Alliance. I've been listening to Cameron's Podcasts for the past year and have been eager to join the group. I had my first quarterly meeting yesterday and I could not have felt more at home. The other members on the call were warm, inviting, and full of knowledge to share. A mantra that I have lived by for years was present. "The knowledge is in the room". I look forward to sharing and learning.
Rob Stevens

The Best Investment You Can Make For You and Your Company

The COO Alliance is unlike any community I have professionally participated in. The caliber of information from Cameron and his team is extremely relevant and impactful. I left the last session with actionable steps that could be implemented immediately to make a difference at LineDrive. I felt at home with the group as we were all working on very similar focus areas in addition to operations, such as IT, Training, and Marketing Best investment I have made all year.
Anthony R Crissie

A group like no other....

If you are a COO, or second in command, this is truly a group of peers that get it and understand. The detailed discussions are excellent with a great deal of tools, knowledge, and process sharing. Cameron does a great job facilitating and brings a wealth of experience and knowledge from his time in the business world. If you are considering joining, simply do it - you will not regret it.
Brian Lechlitner

COO Alliance Creates a Tribe for Operations Executives

COO Alliance is a great place for operations executives that you can't find anywhere else. Cameron brings a ton of real-world experience and also supplements with fantastic speakers. Most COO's don't have a "tribe" and it's nice to be at a place that understands the role we play and the challenges we face.
Andrew Cederlind

I have nothing but good things to say…

I have nothing but good things to say about Cameron and his entire team. I went to Arizona to attend my first COO Alliance event as a "test drive" in February. I ended up having a medical issue occur right before the event started. Meridith, Gordie and Cameron were wonderful finding me help and getting me there and checking in on me afterwards. I was just able to re-test drive the April event and I was blown away. Due to COVID-19 it had to be a virtual event but you were still able to feel the team atmosphere that this group puts out even through computers. I am by nature a very shy person but this group of like minded individuals was welcoming and not intimidating at all. Cameron ran the virtual conference wonderfully and I have SO many ideas to put in place with my team and show the owners of my company.
Ashley Widerhoeft

People Who Understand What It's Like to Be a COO

I just got back from my first in-person COO Alliance event in Phoenix, and it was fantastic. It's not easy to find others who are familiar with the challenges that I face every day as a COO, and this group puts dozens of those exact people in the same room for a couple of days! It's a very giving and forgiving environment, with people sharing all sorts of challenges and opportunities from their jobs, and even from their personal lives. Everyone is there to help everyone else. Cameron Herold is a very effective ringmaster, helping the group tackle a great deal in a short amount of time. And every event features a guest speaker or two, so the content is always fresh and informative. It's an incredible program, and I can't wait for my next event.
Scott Shrum

If you are a COO you need this!

So far I have attended 1 COO Alliance Event and 1 Zoom call and I left both with actionable plans that I Implemented immediately (and successfully!). The in-person event was extremely high quality in every sense (food, location, speakers, materials, activities, did I mention the food!?!). I loved everything about it and cannot wait for the next one. I really felt like I was surrounded by people who know what I am facing at work, have been there too, and are willing to help. I am so happy to have found this group!
Erin Nelson

You won’t regret your decision to join...

I just wrapped up my first year as a member of the COO Alliance and I do not regret having joined for one second! Cameron Herold has put together an engaging and powerful program that attracts top COOs and seconds in command from around the world. The experience levels, backgrounds and industry specifics vary from company to company that is represented but the culture of the group is unified. Each member is trustworthy, open-minded, genuine and not above learning or lending a helping hand. The camaraderie and enthusiasm should be bottled and the networking opportunities are stellar. Anyone who is looking to grow their company and make a lasting impact by taking care of your employees and clients should not hesitate to join!
Sandi Valdovinos

The COO Jedi Master.

I'm an entrepreneur and my business was growing exponentially. We also believe in promoting from within. I'd heard good things about the The COO Alliance and knew a little about Cameron from his time in Vancouver. I decided to enroll my young padiwan into the program and have watched him develop into a full blown Jedi. (Yes - I like Starwars). For me, the value of the COO Alliance has gone beyond just developing a stronger COO, and growing my business. It has been instrumental in allowing me as the founder and CEO to concentrate on the areas that I excel at. Cameron, while a little too tall and certainly not green, is quite the Yoda.
Mark McColman

This group is like nothing else I have experienced.

This group is like nothing else out there for those running companies, making a difference in their communities and shaping businesses from the SVP, COO or number two position. The depth of and the level of detailed discussions are exactly what executives need to learn, grow and take themselves, their team, and their companies to the next level.
Michael Fiorenza

Great group with lots of knowledge…

Great group with lots of share knowledge. The value is in the collective experience of the members and their willingness to share. Highly recommended.
Jeff McConnell

So far my manager really likes what he…

So far my manger really likes what he has gotten out of the COO Alliance. He is looking forward to the future events.
John Clerides

The COO Alliance is one of a kind

The COO alliance is one of kind. I have been in this group for 2 years now and at each event I find that I am not only gaining extremely valuable ideas for the business, but I am also able to make real connections with other COOs and grow tremendously personally and as a leader. Everyone within the group is extremely helpful and always willing to share from their own experiences. I truly believe the fastest way to get to somewhere you want to be isn’t by “figuring it out on your own”, it’s by asking people who have been there before and learning the best practices as well as the systems and processes to get there. The COO alliance has embodied that experience, and I am extremely grateful to be part of the organization.
Daniel Flores

I just finished my first two day event…

I just finished my first two day event in Vancouver. I’ve worked with many mentors over the past fifteen years and have invested over $150k in mentorship in that time. What Cameron and his team have created here is special. It’s a perfect mix of connection with peers, strategy, tactics and fun. I’m so pumped to have found this group and know there will be amazing growth for me and my company over the next twelve months and beyond. The notes I took in the first morning of day one were worth many times more than the investment.
Brian McLellan

Sign Up

I’ve attended two COO alliance events now, and have found them both engaging and practical. Having moved into a COO role from a director capacity in HR I was looking for a mentorship or association that would support my development and support my success. Someone sent me a link to the COO alliance, and I joined immediately. The events are incredibly useful, and help you take time away to focus on how to make your company, and yourself, achieve success. I would recommend it to anyone in a COO role.
Amber C

I am so grateful to be part of the COO…

I am so grateful to be part of the COO Alliance. This is a power group that is open and willing to share experiences, techniques and solutions to everyday scenarios happening in businesses all around the world. The tools and actionable items I leave with after each event have undoubtably helped improve and grow Jigsaw Health. This peer group is exactly what I needed – even in ways I didn’t know I needed help. Proud to be part of this amazing tribe 🙂
Natalie Ochoa

Great training for any COO

Our COO has been in the COO Alliance for three years. It’s been integral for her professional growth and the growth of our company. I recommend Cameron’s program to anyone who asks (or even those who don’t ask!)

Kevin Gianni CEO/co-founder – Annmarie Skin Care
Kevin Gianni

This program has been extremely valuable

This program has been extremely valuable for our COO, for me as the Founder, and for our organization. Our COO has learned valuable insights and strategies to help steward our company’s future. Cameron has a unique insight into business and the manner in which he curates this program that is unmatched.

-Nick Friedman, Co-Founder and President College HUNKS Hauling Junk & Moving
Nick Friedman

What You Got Here…

Our company, Scribe Media (formerly Book In A Box), was one of the original members of the COO Alliance. We have worked closely with Cameron Herold as a coach and advisor since our inception. The amount of growth that our business and our Director of Operations have seen over the course of that time has been exceptional. Our company continues to benefit thanks to the expertise of Cameron and his team, as would any company seeking to invest in the growth of their COO.
JT McCormick

We are excited to work and partner with…

We are excited to work and partner with the COO Alliance. Our team has always been solidly behind personal growth as well as professional growth. The COO Alliance helps our company in both areas. As CEO, having our COO collaborate with the best of the best globally has been such an advantage to our entire team.

Scott W. Danner, CEO Freedom Street Partners
Scott W Danner

Great value

It’s hard to measure the value of having our COO (Guy Berry) be part of COO Alliance for the past two years. Guy’s professional growth has been impressive, and our company has benefited and gained brand new important capabilities because of it. I enjoy hearing about the solid ideas coming after COO Alliance meetings, and my relationship with Guy has never been better because of it.

David Berg, Founder Redirect Health
David Berg

I’m a newer member to COO Alliance

I’m a newer member to COO Alliance. Just attended my first event in Phoenix. It was a first class event with excellent content, and plenty of opportunity to network with some great COO’s from all across North America. They continue to build an excellent database of shared resources for all members that can be utilized immediately in your business to help scale. Cameron and his team are very hands on and provide direct access for dialogue and idea sharing. Well worth the investment.
Andrew Gregory

COO Alliance – Thank you!

Moving into the COO role from a sales role in our company was an exciting but daunting challenge. There wasn’t COO school. I was introduced to the COO Alliance as a way to meet and connect with other COO’s. Finally ‘friend’s’ who have the same challenges and opportunities I do to make our companies awesome. Appreciate Cameron’s no-nonsense style and the wealth of collective knowledge in the group.
Sophie Blais-Yalbir

Don’t hesitate to join, It’s absolutely worth it!

I attended my first event recently and was blown away by the value I was able to take away. Just being in the same room as several other people who have faced similar problems to the exact ones I am currently facing was invaluable. On top of that Cameron and other guest speakers provide even more in depth knowledge on topics central to the theming of the event. I was able to make some great connections that I look forward to collaborating with in the future and it was great knowing there is a group out there focused solely on the COO/VP of Operations/Director of Ops etc. If you’re looking for an event to help you take your company to the next level and make some fantastic connections along the way, don’t hesitate to sign up for the COO alliance.
Rob Childers

A pleasant surprise.

I have just attended the first event for my second year of membership to the COO Alliance. I am eternally grateful for the collective genius in this group and Cameron Herold’s expertise. Every time I come to these events my mind is so full of to do’s. After being here the clarity gained and time to step back and actually think makes all the difference. Worth every penny. I never expected the value I have received.
Theresa LaBranche

COO Alliance is the perfect resource

It’s been such a treat being part of such an amazing program. In the world of leadership we can often find ourselves in a lonely place. COO Alliance is the perfect resource because us leaders often find ourselves in situations where we realize “we don’t know, what we don’t know”. Having a room full of leaders that understand the struggles and share the same passion to win makes this such a unique program and that’s why I say it’s a treat. I leave there every time feeling restored and pumped up. I’m grateful Cameron had this vision and took the leap of faith and ran with it.
Jeanne Shockey

Grow Your Company and Your Leadership!

This is a carefully selected group of COOs from profitable, people-centered businesses in a wide variety of industries sharing decades of hard won lessons in a deeply supportive and inspiring environment. Cameron, Rachyl, Meridith, and the COO Alliance team do a fantastic job of facilitating discussions, selecting impactful speakers, and ensuring everyone walks away with actionable insights. It is an excellent group for #2s looking to grow both their company and themselves as leaders!
Brittany Walters


Excellent program. It was a complete gamechanger for our business as we grew. Cameron is the real deal.
Zach Obront

Being part of the COO Alliance has…

Being part of the COO Alliance has without a doubt had the greatest impact on my business career than anything else I’ve been apart of. The peer relationships I now have would have not been possible without the COO Alliance. Cameron delivers content and direction that is foucused and actionable for scale. I highly recommend the group for any “number 2”. I’ve now gone on to build a new business and would not have the confidence I now have in this endeavor without Cameron and the groups mentorship.
Tom Parmentier

Best Investment in our Company!

Love this group! This has been the best investment in our company and I can already attribute much of our growth to what I’ve learned at the COO Alliance. I have learned things here that you simply don’t get from business books. These are real life COOs that are generous with their ideas and willingly share solutions to common problems that arise – it’s practical advice and it feels good to know others are going through the same issues. In addition to gaining insight from the members, we get to benefit from Cameron’s brilliance during the entire event as well as the quarterly calls. Can’t say enough about this organization!
Tina Anderson

Fantastic Group

Fantastic group! Nothing like any other that I’ve attended before. I’ve formed great relationships with high level professionals who are doing great things in their companies. I enjoy collaborating on ideas and systems and especially like learning from Cameron.
Kerry Faix

Awesome Group

Awesome group! I always take away at least 2-3 ideas or improvements for my business no matter how short the interaction. Finding my ‘tribe’ of like minded people is just an added bonus!
Mimi Naghshineh

Excellent resource and organization for…

Excellent resource and organization for COO’s. No better networking opportunity around.
Jim Kozel

Amazing group connecting second-in-commands

Amazing group connecting leaders in like positions, giving unique perspective on leadership. No where will you find people dealing with similar challenges, as the second-in-command, coming together and sharing ideas. The value is 10x when the leader can bring back solutions to problems facing the organization.
Guy Berry

Essential for 2nd in Commands

Great investment for companies looking to grow and/or see major improvements in key areas. Peer groups are powerful in themselves, and this COO focused group delivers a tremendous amount of value to the members and to our companies. For me, there is nothing like having healthy discussions with a dynamic group of people who play the same role as you do for their companies. This is where I get to work ‘on’ my business and its been game changing.
Roman Cowan

There is no better place to surround…

There is no better place to surround yourself with peers – being the second-in-command can be a lonely place – not here!
Sophie Blais-Yalbir

Found my tribe! Great connections and learning with top notch COOs.

Finally a high quality, focused forum for COOs/2nds in Command. It’s an excellent investment to keep growing and connect; been a game changer for me personally. It’s already got world class content and structure led by famous COO and author Cameron Herold but the magic is in the peer-driven development, connection and problem solving with people just like me.
Erin Rand

This is a great tribe of peers

This is a great tribe of people that are interested in growing together and helping others in the community. The synergies amongst the second-in-command across so many businesses is amazing. Kudos to Cameron and his team for creating this group to learn and grow together.
Mitch Dodd

Calling all Seconds-in-Command!

Join the COO Alliance and you will have found your “people!”
Kate Shneyder

It is great to be with people who…

It is great to be with people who understand you.
Brian Lakari

I always take away valuable insight…

I always take away valuable insight every time I attend. I would recommend the COO Alliance to any “second-in-command”.
Dave Wheadon

Learning Opportunities

Excellent learning opportunities for the #2. Great forum to discuss issues and ideas among peers not offered elsewhere. Guest speakers are always interesting and with valuable content.
Steve Hoffa

It is a quality program where you share experiences

It is a quality program where COOs have an opportunity to share experiences under the supervision of a former COO, Cameroon, who appears to have seen it all. What I like best about it is the guidance is never “preachy”, recognizing there is more than one right way to lead an organization. The unifying theme of many sessions is “value your people”. I always go to these events expecting just to enjoy the break from work, and end up more energized than ever to get back to work. It’s also a wonderful network to tap into when issues arise.
Sophie Blais-Yalbir

Fantastic Program

This program has changed so much about the way I look at my job and business in general. Having this outlet to connect with others in similar positions has shown to be invaluable. I highly recommend this program to anyone in the COO position who could use any type of support in their role.
Rachel Pachivas

Great group with lots of knowledge…

Great group with lots of share knowledge. The value is in the collective experience of the members and their willingness to share. Highly recommended.
Jeff McConnell

Cameron and his team put on an …

Cameron and his team put on an excellent program. I would recommend this for any COO, no matter how many years of experience that may have. I love how honest and trusting the group is, it makes you feel like you’ve come home.
Darrell Epps

10x Guarantee


COO Alliance Online Annual Membership

– $9,300 USD

In-Person Events

– $5,750 USD Members – $6,750 USD Non-Member Guest Price  

Annual Membership & In-Person COO Connect Events

  • After completing your annual membership or attending an In-Person COO Connect event, if you didn’t get ten times the value of your investment back in savings or potential profits – we’ll give you your money back – no questions asked. What’s the catch with the 10x guarantee?
No catch. All we ask is that you jump in with both feet, actively participate, and give it a genuine attempt.

Please Fill The Form Below To Apply: