by Tatiana Resende | Aug 28, 2026 | Business, Hiring
When results stall, the instinct feels predictable. Add people, add capacity, add headcount. For many CEOs and COOs scaling a company, hiring feels like action, decisive and responsible. But in most growing organizations, more people rarely fixes the problem. It... 
by Bianca Barbieri | Nov 20, 2025 | COO, Hiring
Every founder dreams of scaling their business.But at some point, growth outpaces instinct. Deadlines slip, decisions bottleneck, and the CEO spends more time putting out fires than thinking about the future. That’s when the thought hits: “I need a COO.”The question... 
by Cameron Herold | Sep 30, 2025 | Hiring
Hiring a COO is a big milestone for any company.Done right, it unlocks growth, alignment, and freedom for the CEO to focus outward.Done wrong, it creates confusion, frustration — and sometimes even faster turnover. So, what are the biggest mistakes CEOs make when... 
by Cameron Herold | Aug 24, 2022 | Hiring
Attracting Top Tier Talent can be a needle in a haystack situation… Most of them are already in satisfying jobs. Or they expect 6-figure or even 7-figure compensation. In this post, you’ll discover: How to “attract” the right people who love... 
by Cameron Herold | Feb 3, 2022 | Business, Culture, Hiring, Mentoring, People, Performance
The best managers always know to set clear expectations for all of their employees, but especially their new ones. When employees have concrete guidelines about what is needed from them, they are far more motivated and equipped to do good work than if those guidelines... 
by Cameron Herold | Jan 20, 2022 | 2nd in Command, Business, Culture, Good To Great, Hiring, People, Performance, Team Building
Developing and communicating your company’s culture is a vital part of attracting and retaining new talent. You want to ensure that your company showcases its core cultural values as soon as a new employee starts their work there-or even sooner if possible-so...
