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Why Strategy Fails Without an Operating System
Most companies don’t struggle with ideas. They struggle with execution. The strategy deck is clear. The goals make sense. The leadership team is aligned, at least on paper. And yet, progress stalls. Priorities drift. Teams stay busy but outcomes don’t move. That’s not...
From Operator to Strategist: The Toughest Transition of Your Career
Most leaders don’t fail because they lack drive but because they stay operators long after the business needs a strategist. In the early stage, being the operator is your superpower: you see everything, fix everything, and keep the company alive through sheer...
Inside the COO Alliance®: A Conversation with Our Second in Command, Meridith Kuba
Behind every great founder is a Second in Command who makes it all work.And behind the COO Alliance® — there’s Meridith Kuba. In this special 500th episode of The Second in Command Podcast, Cameron Herold (our CEO and Founder) sits down with Meridith Kuba, his...
How to Build a CEO–COO Partnership That Actually Works
Every great company has two engines. One drives vision. The other drives execution. When those two stay in sync, growth feels effortless. When they don’t, everything slows down. That’s why the CEO–COO relationship is the most powerful (and most fragile) partnership in...