by Tatiana Resende | Jul 1, 2026 | Business, COO
Many COOs measure success by how much they accomplish. The best COOs measure success by how much they no longer have to do. As a company grows, your role should evolve with it. If your responsibilities look the same year after year, you are not creating leverage. You... 
by Tatiana Resende | Jun 23, 2026 | Business, COO
Many COOs step into the role because they are exceptional problem solvers. That strength often becomes their biggest weakness. As organizations grow, operational leaders are pulled into more decisions, more conflicts, and more challenges. Over time, it becomes... 
by Tatiana Resende | Jun 22, 2026 | 2nd in Command, COO
Most people assume the CEO is the most important person in a growing company. The reality is more nuanced. As organizations scale, success depends less on vision and more on execution. A great strategy can create momentum, but only consistent execution can sustain it.... 
by Tatiana Resende | May 31, 2026 | 2nd in Command, COO
Growth Is Not Proof the Foundation Is Ready Revenue growth creates a dangerous illusion: if the numbers are going up, the business must be working. Cameron Herold challenges this assumption directly in the Second in Command. A company can scale fast and still be... 
by Tatiana Resende | May 25, 2026 | 2nd in Command, COO
Why Discipline Outperforms Talent Many companies rely on talent and speed to grow. That works early, but it does not sustain results. In The Second in Command, the Executor COO is defined by one core strength: discipline. This type of operator brings structure,... 
by Tatiana Resende | Apr 21, 2026 | 2nd in Command, COO
The Role Was Designed to Lead, Not Assist Many CEOs describe the COO as someone who will help. Help with operations, with execution and take work off their plate. That framing is where the problem begins. A COO is not there to assist the CEO. The COO is there to run...
