In the early days building 1-800-GOT-JUNK?, we had a franchisee that was struggling. They just weren’t getting enough work to cover their costs. We knew that it was more about aligning their entire team and making a focused effort than it was about their territory not being lucrative enough. We knew it was about doing more of the right things and less about them needing some newly designed flyer.
Cue KAMP: Kick-Ass Marketing Program.
We gave the team a list of marketing tasks they had to do every single day, and at the end of each day, they reported to us (upper management) letting us know what they got done. Each and every day for a couple of months, they documented all of the marketing they did.
We’d get an email back from them with rough notes like 500 Post-It Notes on cars at the grocery store, 25 signs up on poles, seven signs up on client’s lawns, four cold calls to property managers and so on and so forth.
And each day after reading what they’d done, we would guide them on what marketing to do the next day and exactly where to do it.
The success of KAMP was how I’d been so successful as a franchisee with College Pro Painters. It’s how I was able to sign up so many great franchisees with Boyd Autobody, and it’s how 1-800-GOT-JUNK? Franchise Partners became more successful.
To this day, the biggest and most profitable 1-800-GOT-JUNK? franchise is still the most consistent in executing basic marketing fundamentals on a daily basis. It’s not about the “silver bullet,” it’s about doing more of the right things.
It’s about focus, not tactics. You likely don’t need a whole new marketing strategy – just be relentlessly persistent and diligent about executing the marketing plan you already have in place.
KAMP will allow you and your employees to learn more about this and all the other systems. This system is what my clients are now using globally to align their employees and rapidly grow.
The COO Alliance is here to help with these, and many other, challenges facing COOs today. For more information, and to apply, click here.