Here is Why You Need a Vivid Vision

Dec 27, 2017 | 0 comments

Vision statements and mission statements are useless.

They don’t work.
They have never worked.
They will never work.

Why? Because this is how they are made…

You get a bunch of smart people in the room. You put a bunch of your favorite words up on whiteboards. You vote on the words. You eliminate all the words that got no votes. And you try to mash up the leftover words into some sentence adding in some great adjectives and adverbs to highlight them.

And that’s your vision statement.

Mission statements are done similarly – just a bunch of pretty words that sound nice together put into a sentence that you think will make your company sound awesome and attract clients/customers.

The fact of the matter is that the one sentence mashup you come up with does not align anyone. It does not inspire anyone, and it certainly doesn’t show everyone where you’re going.

What do you do instead? Create a Vivid Vision.

Vivid Vision is something I’ve been talking about for years because the fact of the matter is that they work. They unite everyone in your company and inspire them to do their best, and make the vision come true.

To learn more, please watch this video and/or read Chapter 1 of Double Double. That way you’ll understand how to write one for your business.

Vision statements don’t work, Vivid Visions do.

The COO Alliance is here to help with these, and many other, challenges facing COOs today. For more information, and to apply, apply now.


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Written By Cameron Herold

Written By Cameron Herold

Cameron Herold is known around the world as THE CEO WHISPERER. He is the mastermind behind hundreds of company's exponential growth. Cameron's built a dynamic consultancy: his current clients include a "Big 4" wireless carrier and a monarchy. What do his clients say they like most about him? He isn't a theory guy they like that Cameron speaks only from experience. He earned his reputation as the CEO Whisperer by guiding his clients to double their profit and double their revenue in just three years or less. Cameron is a top-rated international speaker and has been paid to speak in 26 countries. He is also the top-rated lecturer at EO/MIT's Entrepreneurial Masters Program and a powerful and effective speaker at Chief Executive Officer and Chief Operating Officer leadership events around the world.

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