The #1 Global Community
for Seconds in Command
Join 600+ COOs, Presidents, and senior operational leaders who have connected through our community to share proven strategies, solve real challenges, and scale their businesses faster.
You Don’t Have to Figure It All Out Alone.
As a Second in Command, you’re responsible for turning vision into execution, leading teams, and keeping the business moving forward.
But who do you turn to when you need advice?
Founded by Cameron Herold in 2016, COO Alliance brings together experienced operational leaders from $2M+ companies to exchange ideas, solve real challenges, and grow together.
As a Member, You Get:
- Monthly MastermindsTackle real business challenges in live, 2-hour virtual sessions with experienced peers.
- Private Online CommunityGet trusted advice, share ideas, and find support whenever you need it.
- 1-on-1 ConnectionsBuild relationships with leaders who’ve already navigated challenges like yours.
- Expert-Led SessionsGet actionable insights on AI, leadership, operations, and scaling.
- Proven Frameworks & ResourcesAccess 10+ years of practical tools, strategies, and recorded sessions.
- In-Person COO Connect EventsTake your connections beyond the screen and build lasting relationships.
Watch nowInside the COO AllianceYour Next Level Starts Here
The right connections can change the way you lead, solve problems, and scale your business.
Ready to see what the COO Alliance can do for you? Fill out the form below to learn more about membership and how it can support your growth.
Membership is reviewed to keep the community a strong fit for every member. Built for leaders at $2M+ companies.
For a decade, COO Alliance has connected operational leaders from around the world, helping them build stronger relationships, exchange valuable insights, and drive business growth.
COOs connected through membership & events
In-person events
Mastermind and virtual calls
Countries represented
Active members
Cameron Herold is the former COO of 1-800-GOT-JUNK? and the founder of COO Alliance, a community built for the leaders who run the business day to day.
Known as “The CEO Whisperer,” Cameron is an executive coach to leaders around the world. He has coached executives at hundreds of companies, spoken in 29 countries, and is the bestselling author of The Second in Command, Vivid Vision and Meetings Suck.
In 2016 he founded COO Alliance after noticing something odd: CEOs had masterminds and founders had accelerators, but the people actually running the business day to day had nowhere to turn.
Today the Alliance gives Second in Command leaders monthly mastermind calls, in-person COO Connect events and a vetted private network, so no operator has to figure it out alone.
Discover how COOs and Seconds in Command turn peer insights into stronger leadership and business growth.
Finally found my peers! Since being promoted COO I’ve had a challenge connecting with people on my level. The COO Alliance gives you access to a great environment to ideate and be vulnerable.
COO Alliance® is like a secret weapon at your disposal. Having the ability to bounce ideas off of other top COOs is invaluable, having all of their experience at my disposal anytime is priceless.
COO Alliance® has been a rocket launcher for my career. The network has proved valuable beyond measure and the conferences have accelerated me in ways I never imagined.
The COO Alliance® community rocks. I enjoy the monthly online events as well as connecting with other COOs. The level of trust in this group is unmatched.
It’s not easy to have peer discussion when you are COO. With COO Alliance®, I found a great group of peers to interact with and learn from, while growing personally and professionally.
It’s not easy to find others familiar with the challenges I face every day as a COO. This group puts dozens of those exact people in the same room for a couple of days.
I’ve attended two COO Alliance events now, and have found them both engaging and practical. I leave every session with clear action items I can immediately apply.
The COO Alliance® is one of a kind. I have been in this group for 2 years now and it continues to grow in value, both the people in the group and the content they share.
I am so grateful to be part of the COO Alliance®. This is a power group. The events, the content, and the community are truly world-class.
If you are a COO you need this! So far I have attended events and left with actionable plans that I was able to implement the very next day back in the office.
Found My Tribe! Great Mastermind to be a part of! The members are humble, smart and willing to share. You will have plenty of ‘aha moments’.
I recently joined the COO Alliance® group and it has been an amazing experience so far. I’m learning so much from the other members, the quality of this community is extraordinary.
The COO Alliance® is unlike any community I have professionally participated in. It’s the only place where I can be truly vulnerable about the challenges I face as a COO.
Great group with lots of knowledge. The value is in the collective experience of the members. Highly recommend for any COO looking to level up.
Our members come from ambitious, growing businesses across industries and around the world. Different companies. Different challenges. One shared commitment to becoming better leaders.
Everything you need to know about the COO Alliance before you join.
What is COO Alliance?
COO Alliance is a global community exclusively for Seconds in Command. It connects growth-focused COOs, Presidents, and senior operators leading $2M+ companies through monthly masterminds, in-person COO Connect events, and a vetted private peer network.
Who is COO Alliance for?
It is built for COOs, Presidents, and senior operators leading $2M+ companies who want to scale with confidence, accountability, and peers who understand the demands of their role.
Who founded COO Alliance?
COO Alliance was founded by Cameron Herold, who has connected COOs and Seconds in Command from growing companies worldwide since 2016.
What does a COO Alliance membership include?
Members join a monthly 2-hour virtual mastermind (every session is recorded), attend in-person COO Connect events, tap into a vetted private peer network, and learn from expert speakers on leadership, operations, and scaling.
How do I get started?
Complete the short form on this page and our team will reach out to schedule a conversation about whether COO Alliance is a good fit for you.
Join operational leaders who have been where you are,
and have the frameworks and peers to help you get where you are going faster.