by Tatiana Resende | Sep 11, 2026 | Business, Team Building
Most companies post a job description and hope the right person applies. A vivid vision does something a posting never can. It shows candidates exactly what they’d actually join, in enough detail that the right people lean in and the wrong ones opt out before an... 
by Cameron Herold | Jan 6, 2022 | 2nd in Command, Business, Coaching, Communication, COO, Culture, Customer Service, Good To Great, Mentoring, People, Performance, Productivity, Team Building
When it comes to really understanding customers and employees, and understanding how much they like a company, most people are just guessing. They don’t have any real data and if they do, it’s often misleading. That’s why there is only one surefire... 
by Cameron Herold | Dec 16, 2021 | Business, Coaching, Good To Great
Commonly, the typical PR person likes to write press releases, post them out to newswires, and say a little prayer that your company’s stories will be lucky enough to get in the media. It’s not surprising that’s the preferred method of many PR teams.... 
by Cameron Herold | Dec 9, 2021 | 2nd in Command, Business, Coaching, COO, Culture, Good To Great, Hiring, Team Building
Hiring the right people is a vital part of ensuring the success of your company. Knowing how to do so is one of the most important things you can do as a leader and COO for you and your company. In order to ensure that you are hiring the right executive team, the team... 
by Cameron Herold | Dec 2, 2021 | 2nd in Command, Business, Coaching, COO, Culture, Good To Great, Mentoring
As a COO, it is crucial that you know how your CEO sees the future of the company so that you can map out how to get your company to grow. You need to be clear about your CEO’s vision for the company in order to do your job. The solution to that is a thing...
