2nd in Command Archives

Tips for CEOs – #1: Hire a Second in Command

There comes a point in every company’s growth where you need to hire a second in command. There is only so much you can do on your own. Your time isn’t limitless, and the last thing you need is to suffer from burnout. So, why should you hire a second in...

Do You Practice Focused Productivity?

As you begin to ponder the concept of productivity, think over this quote: “The single-minded ones, the monomaniacs, are the only true achievers. The rest, the ones like me, may have more fun; but they fritter themselves away – Whenever anything is being...

4 Steps to Get Free Public Relations

When it comes to public relations, it can seem difficult to think of what stories and messages to get out there. What you must know is that it shouldn’t be that hard. If you’re doing good work, you’ll naturally have good stories to share. Getting...

How To Run A Call Center – 5 Steps

Running a call center can seem quite difficult at first, but it’s not! We just overcomplicated it. Running a call center is actually pretty simple if you know how to do it right. If you run your own call center or take calls from clients, these five steps are...

Ten Qualities of Great PR Professionals

What has your PR team done for you lately? Have they gotten you mentioned in shows like Dr. Phil? The Oprah Winfrey Show? CNN? CNBC? Have you been written about in the Wall Street Journal? The New York Times? Or virtually every other major newspaper and business...