2nd in Command Archives

Why Every COO Needs a Peer Network to Grow Faster

Most COOs feel like they’re building the plane while flying it.They’re expected to execute flawlessly, scale systems, and keep culture intact — all while solving problems only another COO would understand. The truth? Even the best Second in Command can’t do it alone....

How To Communicate Company Culture To New Employees

Developing and communicating your company’s culture is a vital part of attracting and retaining new talent. You want to ensure that your company showcases its core cultural values as soon as a new employee starts their work there-or even sooner if possible-so...

Do My Customers and Employees Love Me?

When it comes to really understanding customers and employees, and understanding how much they like a company, most people are just guessing. They don’t have any real data and if they do, it’s often misleading. That’s why there is only one surefire...

Tips for COOs – Tip #5: Hiring

Hiring the right people is a vital part of ensuring the success of your company. Knowing how to do so is one of the most important things you can do as a leader and COO for you and your company. In order to ensure that you are hiring the right executive team, the team...

Tips for COOs – #4: The Vivid Vision®

As a COO, it is crucial that you know how your CEO sees the future of the company so that you can map out how to get your company to grow. You need to be clear about your CEO’s vision for the company in order to do your job. The solution to that is a thing...