by Tatiana Resende | Mar 25, 2026 | 2nd in Command
The Appeal of the Faster Path In scaling companies, pressure is constant. Deadlines approach. Investors ask questions. Customers expect results. Under that pressure, shortcuts can feel efficient. Skip the process. Delay documentation. Approve decisions without full... 
by Bianca Barbieri | Jan 29, 2026 | 2nd in Command, Business, People
A Moment of Pride for the COO Alliance® This book launch marks an important moment for the COO Alliance®.Our founder, Cameron Herold, and our Second in Command, Meridith Kuba, are releasing a book together after more than ten years working side by side.It is rare to... 
by Bianca Barbieri | Jan 27, 2026 | 2nd in Command, Business
The gap between average and great COOs is not experience or intelligence, it is how they think about their role. Average COOs stay busy inside the business. Great COOs design how the business runs. They avoid habits that feel productive but quietly limit scale. They... 
by Bianca Barbieri | Nov 27, 2025 | 2nd in Command, COO
Most COOs feel like they’re building the plane while flying it.They’re expected to execute flawlessly, scale systems, and keep culture intact — all while solving problems only another COO would understand. The truth? Even the best Second in Command can’t do it alone.... 
by Cameron Herold | Jan 20, 2022 | 2nd in Command, Business, Culture, Good To Great, Hiring, People, Performance, Team Building
Developing and communicating your company’s culture is a vital part of attracting and retaining new talent. You want to ensure that your company showcases its core cultural values as soon as a new employee starts their work there-or even sooner if possible-so... 
by Cameron Herold | Jan 6, 2022 | 2nd in Command, Business, Coaching, Communication, COO, Culture, Customer Service, Good To Great, Mentoring, People, Performance, Productivity, Team Building
When it comes to really understanding customers and employees, and understanding how much they like a company, most people are just guessing. They don’t have any real data and if they do, it’s often misleading. That’s why there is only one surefire...
