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How to Map Out Your Hiring Process
The hiring process is difficult, and even more difficult if you don’t plan it out. As a COO, a lot of that is your responsibility. You need to hire the perfect people for your company, people that work hard, are passionate, are dedicated, etc, but sometimes the...
Great COOs Turn PR Into a Profit Driver
When you hear the word PR, what is the first thing you think of? Is it significant companies trying desperately to cover up an oil spill? Is it brands doing absurd tricks to gain attention? Is it spin instructors trying to hustle the masses? Those are all aspects of...
How to Have a Successful PR Team
The typical PR person likes to write press releases, post them out to newswires, and say a little prayer to get your company’s stories out into the media. Why wouldn’t they do this? It’s the path of least resistance. You, the COO, nor your PR team...