Any time I do keynote speaking events in a city that isnâ€™t New York or London, a lot of leaders complain to me that their metro area lacks top-tier talent for recruiting. This always makes me laugh. â€œThere is plenty of talent out there,â€ I say, â€œthey just donâ€™t want to work for you!â€
Google is arguably the best company to work for in the world. Their offices are renowned for their funky design and cutting-edge amenities. The level of autonomy and focus on innovation are legendary. And yes, their above-average compensation and stock options donâ€™t hurt either.
By creating this outstanding reputation, Google gets to pick and choose from the cream of the crop when recruiting. And as these innovative new hires inject new ideas and create new revenue streams, the company can sweeten their recruitment package even more in a self-sustaining spiral of success.
Maybe you donâ€™t have $400 stocks or sushi bars to lure great employees, so what can you?
Start by laying out a clear vision for your company and build it on values that your ideal candidates will relate to. Yes, I know I talk about vision a lot – but there is a reason, it works!
Then, use everything in your arsenal to get the word out (PR, networking, social media, fly a banner behind a plane if you have to). If you are building something new, innovative, and exciting, people will seek you out.
Iâ€™ve always felt that A-level talent attracts A-level talent. So you also have to be cognizant of every hire you make. Compromise, settle, or scramble and soon enough youâ€™ll have a team of misfits. Good luck getting any A-level candidate to hop on board with that motley crew.
Donâ€™t be afraid to go out and get the talent you want, either. Most, if not all of the great employees out there arenâ€™t looking for work; theyâ€™re already working! So go out and poach them. Itâ€™s not an immoral or evil business; itâ€™s just the way itâ€™s done. In fact, Iâ€™ve had only two job interviews in my 30 years as a professional. The rest of the time, Iâ€™ve been headhunted.
And in a time of cost-cutting, youâ€™d be wise to keep your eyes and ears open for layoffs at companies you respect. As soon as I heard of US hedge fund Fortress buying Intrawest (a Vancouver-based resort operator), I hopped on the phone and spoke to everyone I knew there to spread the word I was recruiting. Intrawest was a profitable, fast-paced company that shared a lot of the same values I did (work/life balance, focus on growth) and I had always had success with folks who had worked there. Job cuts were inevitable, and I wanted to absorb as many of their top people as possible.
Some say itâ€™s a chicken or the egg kind of thing; you need great employees to make your company great, but your company has to be great already to attract employees. But mark my words, put in the hard work to make your business great, and the recruiting process will no longer seem so daunting – in fact, they’ll be lining up to work for you.
Building a strong network is another great way to make sure that you know “the right” people – and the right people for the job. We know that CEOs have hundreds of options when it comes to “finding their tribe”, but what about COOs? Come and find your tribe with us. We’ve decided to open up our next event for a test-drive, no commitment required. You can come, see what we are all about, and make your choice. I know that you’ll fit right in with our amazing group and be “sold” before the end of the event – so stop waiting and click here to apply. See you soon!!