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Great COOs Turn PR Into a Profit Driver
When you hear the word PR, what is the first thing you think of? Is it significant companies trying desperately to cover up an oil spill? Is it brands doing absurd tricks to gain attention? Is it spin instructors trying to hustle the masses? Those are all aspects of...
How to Have a Successful PR Team
The typical PR person likes to write press releases, post them out to newswires, and say a little prayer to get your company’s stories out into the media. Why wouldn’t they do this? It’s the path of least resistance. You, the COO, nor your PR team...
Top 4 Ways to Grow Your Company with Fractional Experts
Often, people can’t hire the most senior people they’d like to in all the roles they would like to have them. It’s expensive and a growing company can’t afford that, so they settle for subpar employees instead. The problem is, if you want your company to grow,...
Using a Search Firm to Find Top Leaders
If you’re contemplating using a search firm to hire someone, chances are you are looking for top leaders to join your team. There are thousands of search firms to choose from and making the right choice depends on the criteria you use in your selection process. Here...