How Writing the Future Simplifies Today’s Decisions

How Writing the Future Simplifies Today’s Decisions

The Problem With Leading in the Present Most leadership teams make decisions under the pressure of today.Urgent issues. Competing priorities. Limited context. Without a clear picture of where the company is going, every decision feels heavier than it should. Leaders...
From Execution to the Page: A Leadership Partnership

From Execution to the Page: A Leadership Partnership

A Moment of Pride for the COO Alliance This book launch marks an important moment for the COO Alliance.Our founder, Cameron Herold, and our Second in Command, Meridith Kuba, are releasing a book together after more than ten years working side by side.It is rare to see...
What Great COOs Do That Average Ones Avoid

What Great COOs Do That Average Ones Avoid

The gap between average and great COOs is not experience or intelligence, it is how they think about their role. Average COOs stay busy inside the business. Great COOs design how the business runs. They avoid habits that feel productive but quietly limit scale. They...
Why Leadership Development Must Be Practical or It Fails

Why Leadership Development Must Be Practical or It Fails

Leadership development often looks impressive on paper. Workshops. Frameworks. Certifications. Yet most programs fail to change behavior. Not because leaders resist learning, but because the training never shows up in daily execution. When leadership development stays...
Why Founders Struggle to Redefine Their Role

Why Founders Struggle to Redefine Their Role

Redefining the founder role is one of the hardest transitions in a growing company. In the early days, the founder is the business.They decide.They execute.They fix what breaks. That model works early. It creates momentum. As the company scales, it becomes a...

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