How to Sell Your Company for the Highest Price: Part Two

Apr 28, 2021 | 0 comments

There are many strategies you can use to sell your company for the highest price. The first part of this blog covered strategies in things such as accounting, employees, office culture and more. This blog has six more strategies for you. So what are they?

Predictable Cash Flow

If you want to sell your company for the highest price possible, think of revenue and cash flow as the starting point for any buyer. A steady stream of predictable, recurring revenue is ideal. It is no secret that buyers will pay far more for companies with projected cash flow.

“Uncertainty with respect to your cash flow makes it hard to invest in longer term needs, and it also causes major stress on the owner as she or he struggles to keep things in balance.” – Inc


Already utilized setup systems that efficiently help scale without needing more people are very beneficial when it comes to selling your company for the highest price. Efficiency is key because it saves potential buyers more money down the road.

“Scalable is the term used in software engineering to describe software systems that can accommodate growth.” – Medium

Efficient setup systems make it easier to add new customers. In turn, the easier you can add new customers, the more attractive your company will be to a prospective buyer. 

Goodwill Equals Good Price

Name recognition, customer awareness, and good PR go a long way when attracting someone willing to pay the highest price for your company. Launch a good PR campaign a year out from when the sale process begins to boost goodwill within the marketplace. High Net Promoter Score Customer ratings also help drive increased purchase prices.

Put simply, the more the public likes your company, the more likely buyers will pay a high price for it.

Know Your Value

Knowledge is power! To sell your company for the highest price possible, know how much it’s worth. Get several independent valuations by reputable firms so that you have a rough idea of what your company might feasibly sell for.

Not only that, but consider additional parts of the company that valuators may not see. Consider what actions you might be able to take ahead of time to increase your company’s value in 12 months. Small acquisitions and drastic overhead cuts are a great place to start.


Buyers don’t like surprises, so operate above the board. Be prepared to show value that they might not see and explain information they might question.

Be open about any issues they’re sure to discover anyway. A buyer is much more likely to pay more if you’re open about issues rather than if you try to hide them and they eventually discover them anyway. You don’t want the buyer to see you as dishonest.

Growth Potential

Documented growth shows the company’s future is stable, if not predictable. Stable futures definitely increase the likelihood of selling your company for the highest price.

Show buyers that your company has a ton of upside! Consider acquisition opportunities, additional product lines, untapped markets, sales funnel projections, or PR that’s about to come. Basically, anything you can share about the company’s growth potential will add value.

Selling a company is difficult and selling it for as much as you want (or more!) is even harder. If the time comes for you to sell your company, these tips are sure to help. They’ve worked for tons of leaders before, so why can’t they work for you? Give them a try!

Do you have any other tips that weren’t covered in this blog or the last? Let us know in the comments below!

If you have questions or would like more information, I’d be happy to help. Please send an email, and my team will get in touch with you!

Editor’s Note: This post was originally published in December 2017 and has been edited for accuracy and comprehensiveness.


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Written By Cameron Herold

Written By Cameron Herold

Cameron Herold is known around the world as THE CEO WHISPERER. He is the mastermind behind hundreds of company's exponential growth. Cameron's built a dynamic consultancy: his current clients include a "Big 4" wireless carrier and a monarchy. What do his clients say they like most about him? He isn't a theory guy they like that Cameron speaks only from experience. He earned his reputation as the CEO Whisperer by guiding his clients to double their profit and double their revenue in just three years or less. Cameron is a top-rated international speaker and has been paid to speak in 26 countries. He is also the top-rated lecturer at EO/MIT's Entrepreneurial Masters Program and a powerful and effective speaker at Chief Executive Officer and Chief Operating Officer leadership events around the world.

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