60 Second in Command leaders. 2.5 days at the Fairmont Pacific Rim. Real conversations and a 10X ROI guarantee.
Being the Second in Command shouldn’t mean figuring everything out alone.
Founded by Cameron Herold, COO Alliance is the #1 global community for Seconds in Command, bringing together 180+ COOs, Presidents, and senior operators from $2M+ companies to solve real problems, share proven strategies, and scale faster.
As a member, you get:
- Monthly MastermindsSolve real business challenges in live, 2-hour virtual sessions.
- Private Peer CommunityGet answers from vetted operators who’ve been in your shoes.
- 1-on-1 ConnectionsConnect with COOs who’ve already solved your toughest problems.
- Expert SpeakersActionable insights on AI, leadership, operations, and scaling.
- 10+ Years of ResourcesAccess proven frameworks, tools, and recorded sessions.
- In-Person EventsBuild powerful relationships with COOs at exclusive events.
- 10X Value CommitmentActively participate, put what you learn into action, and see 10X the value of your investment, or get your money back.
Watch nowInside the COO AllianceConnecting COOs and Seconds in Command from growing companies worldwide since 2016.
In-person events
Mastermind and virtual calls
Annual members
COOs impacted (members and event attendees)
He grew 1-800-GOT-JUNK? from $2M to $106M in six years. Now he helps Second in Command leaders do the same.
Known as “The CEO Whisperer,” Cameron is one of the most in-demand executive coaches in the world. He has coached executives at hundreds of companies, spoken in 29 countries, and is the bestselling author of The Second in Command, Vivid Vision and Meetings Suck.
In 2016 he founded COO Alliance after noticing something odd: CEOs had masterminds and founders had accelerators, but the people actually running the business day to day had nowhere to turn.
Today the Alliance gives Second in Command leaders monthly mastermind calls, in-person COO Connect events and a vetted private network, so no operator has to figure it out alone.
Discover how COOs and Seconds in Command turn peer insights into stronger leadership and business growth.
Finally found my peers! Since being promoted COO I’ve had a challenge connecting with people on my level. The COO Alliance gives you access to a great environment to ideate and be vulnerable.
COO Alliance® is like a secret weapon at your disposal. Having the ability to bounce ideas off of other top COOs is invaluable, having all of their experience at my disposal anytime is priceless.
COO Alliance® has been a rocket launcher for my career. The network has proved valuable beyond measure and the conferences have accelerated me in ways I never imagined.
The COO Alliance® community rocks. I enjoy the monthly online events as well as connecting with other COOs. The level of trust in this group is unmatched.
It’s not easy to have peer discussion when you are COO. With COO Alliance®, I found a great group of peers to interact with and learn from, while growing personally and professionally.
It’s not easy to find others familiar with the challenges I face every day as a COO. This group puts dozens of those exact people in the same room for a couple of days.
I’ve attended two COO Alliance events now, and have found them both engaging and practical. I leave every session with clear action items I can immediately apply.
The COO Alliance® is one of a kind. I have been in this group for 2 years now and it continues to grow in value, both the people in the group and the content they share.
I am so grateful to be part of the COO Alliance®. This is a power group. The events, the content, and the community are truly world-class.
If you are a COO you need this! So far I have attended events and left with actionable plans that I was able to implement the very next day back in the office.
Found My Tribe! Great Mastermind to be a part of! The members are humble, smart and willing to share. You will have plenty of ‘aha moments’.
I recently joined the COO Alliance® group and it has been an amazing experience so far. I’m learning so much from the other members, the quality of this community is extraordinary.
The COO Alliance® is unlike any community I have professionally participated in. It’s the only place where I can be truly vulnerable about the challenges I face as a COO.
Great group with lots of knowledge. The value is in the collective experience of the members. Highly recommend for any COO looking to level up.
A private executive summit for COOs and Seconds in Command leading $5M to $400M+ businesses. 2.5 days to bring your toughest operating challenges into one room.
Meet the past COO Alliance mastermind speakers who have shared practical strategies for leadership, execution, and revenue growth.
Go behind the scenes with the leaders who turn a CEO’s vision into execution
On the Second in Command Podcast, Cameron Herold sits down with COOs and senior operators to unpack how they lead teams, navigate the CEO, COO relationship, and drive revenue growth, with lessons you can apply in your own business.
Latest episodePut the Data Where the Work Happens
Moburst COO Lior Eldan
Connect with COOs and Seconds in Command from leading companies worldwide
Your membership comes with a 10X ROI guarantee. Gain at least $65,000 in additional revenue, cost savings, or profit, or receive a full refund. No questions asked.
Members consistently report 10 to 100X returnsEverything you need to know about COO Alliance before you join.
What is COO Alliance?
COO Alliance is the #1 global community exclusively for Seconds in Command. It connects growth-focused COOs, Presidents, and senior operators leading $2M+ companies through monthly masterminds, in-person COO Connect events, and a vetted private peer network.
Who is COO Alliance for?
It is built for COOs, Presidents, and senior operators leading $2M+ companies who want to scale with confidence, accountability, and peers who understand the demands of their role. Curious about the role itself? Read our guide on what a Second in Command actually does.
Who founded COO Alliance?
COO Alliance was founded by Cameron Herold, who has connected COOs and Seconds in Command from growing companies worldwide since 2016.
What does a COO Alliance membership include?
Members join a monthly 2-hour virtual mastermind (every session is recorded), attend in-person COO Connect events, tap into a vetted private peer network, and learn from past mastermind speakers on leadership, execution, and revenue growth.
What is the 10X ROI guarantee?
Your membership comes with a 10X ROI guarantee. Gain at least $65,000 in additional revenue, cost savings, or profit, or receive a full refund. No questions asked.
Where is the next in-person COO Connect event?
The next COO Connect is in Vancouver, March 10 to 12, 2027. COO Alliance has hosted 27 in-person events since 2016.
What is the Second in Command Podcast?
Hosted by Cameron Herold, the Second in Command Podcast features conversations with COOs and senior operators about how they lead teams, navigate the CEO, COO relationship, and drive revenue growth.
The world’s best Second in Command leaders are already inside. Join operational leaders who’ve been where you are, and have the frameworks to get you there faster.
Membership is reviewed and selective. $2M+ company revenue required.