Build a
Stronger COO
Scale Your Business
Your COO runs the day to day. You focus on what’s next. Give your second in command the training to make it happen.
A Business That
Can Grow Without You
Your business shouldn’t depend on you for every decision. Develop a COO who takes ownership, leads your team, and turns your vision into results.
COO Alliance gives your second in command the training and peers to work through real challenges. They bring back ideas your business can use. You get time to lead.
“The value of having our COO be part of The COO Alliance® is hard to measure. His professional growth has been impressive, and our company has benefited and gained brand new capabilities. The ideas he brings back after every session make our business stronger, and our relationship has never been better.”
Your COO’s Skills?
Take our free assessment and get a personalized report in minutes.
Start the Free Assessment →Two Hours a Month
Built for Busy COOs
One focused session each month to work on real business challenges and learn from other COOs. Put the ideas to work with your team.
Live session
month
2026 Session Schedule
Your COO can ask questions, share resources, and get advice from fellow members in our private community. COO Connect events bring those relationships together in person.
Big Responsibilities
The Right Peers
A vetted community of COOs and Seconds in Command who lead teams, run operations, and understand what your COO faces every day.
Topics
We Cover
Everything a COO needs to lead, operate, and scale at the highest level.
Who’s In
the Room
Members come from every industry, your COO will network with peers who truly get it.
10X The Value
Or Your Money Back
Your COO’s participation should pay for itself. We guarantee at least 10 times your investment in cost savings, increased revenue, or both. Otherwise, we refund what you paid.
The guarantee covers our Online Annual Membership and COO Connect events. Your COO must attend the monthly calls or the full event to qualify.
Everything Your
Second in Command
Needs to Level Up
One membership. Dozens of advantages. Year-round access to the tools, people, and insights that drive real growth.
12 Monthly Online Events
2-hour live sessions with COOs from 6 continents. Deep dives, not surface-level content.
Vetted Peer Networking
Learn from a curated group of high-performing Chief Operating Officers, no fluff, no noise.
Exclusive Guest Speakers
Every session features a world-class speaker bringing insights you can apply immediately.
Train From Anywhere
All workshops delivered via Zoom, your COO can participate from anywhere in the world.
Private Member Community
Confidential access to member contacts plus an exclusive Circle workgroup and channels.
On-Demand Video Library
Access past event speakers and peer presentations, learn at your own pace, anytime.
Peer-Led Presentations
Hear directly from COO peers ready to share real insight, battle-tested strategies, and lessons learned.
In-Person COO Connect Events
2 live in-person events per year for immersive learning and elite-level networking.
What CEOs
Are Saying
Hear directly from founders and CEOs whose COOs have gone through The COO Alliance® programs.
“They have done an absolutely incredible job helping my COO throughout the process of us scaling.”Aleric Heck Founder & CEO, AdOutreach
“My COO connects with so many others who gets where he’s at. Everytime he’s come back with fire ideas.”Mike Arce CEO, Loud Rumor
“My COO has her own tribe. I can see the changes in her right away and she feels she can grow and learn.”Dr. Charles Mok Founder, Allure Medical
“I’ve learned so much. Cameron has a ton of wisdom. Get your COO over here.”David Berg Co-Founder, Redirect Health
Watch and see how much $$ in value our members receive from our in-person events.Value Members Receive Event Highlights
CAMERON HEROLD
By 42, Cameron had already helped build two companies valued at $100+ million each. As COO, he propelled 1-800-GOT-JUNK? from $2 million to $106 million in revenue, expanding its workforce to 3,100 employees in just six years.
Cameron is a highly sought-after international speaker who has addressed audiences in 29 countries and is a top-rated lecturer at EO/MIT’s Entrepreneurial Masters Program. Rich Karlgaard, publisher of Forbes Magazine, called him “THE BEST SPEAKER I’ve ever heard…he hits grand slams.”
He has authored six books including The Second In Command, Vivid Vision®, and Double Double. He also hosts the Second-in-Command Podcast with over 20,000 monthly listeners.
Invest in Your
Second in Command
Give your COO the support to grow.
We back it with our 10X guarantee.
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