Train Your COO.
Scale Faster.
The fastest path to sustainable growth isn't working more — it's building a world-class second-in-command who frees you to lead.
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Start the Free Assessment →The Right COO Changes Everything
If you want the kind of explosive growth Cameron Herold helped drive at 1-800-GOT-JUNK? — scaling from $2 million to $106 million in just six years — the key is strategically developing your second-in-command.
A highly trained COO doesn’t just handle operations. They multiply your capacity to grow, create systems that work without you, and become the leader your team deserves.
“The value of having our COO be part of COO Alliance® is hard to measure. His professional growth has been impressive, and our company has benefited and gained brand new capabilities. The ideas he brings back after every session make our business stronger — and our relationship has never been better.”
Minimal Time. Maximum Impact.
Your COO attends one 2-hour session per month — during business hours. That's all it takes to start transforming how they lead.
month
All sessions are held virtually via Zoom. Recordings available for every session.
Between sessions, your COO stays engaged in our active Circle community — where members share resources, ask questions, and get peer support every day. Plus, exclusive In-Person COO Connect Events deepen relationships and accelerate growth throughout the year.
2026 Schedule
Your COO's New Peer Group
A vetted community of high-caliber COOs and Seconds-in-Command — no junior operators, no spectators.
Topics We Cover
Everything a COO needs to lead, operate, and scale at the highest level.
Who's In the Room
Members come from every industry — your COO will network with peers who truly get it.
10X Your Money Back — Or We Refund You
Both our In-Person COO Connect events and the Online Annual Membership are backed by our bold 10X Guarantee. After actively participating, we guarantee that your COO will see a minimum of 10 times the value of their investment in the form of cost savings and/or increased revenue — or you get your money back. No questions asked.
The only requirement? Your COO attends the monthly calls or shows up to the full in-person event. That's how confident we are in the value we deliver.
Everything Your COO Needs to Level Up
One membership. Dozens of advantages. Year-round access to the tools, people, and insights that drive real growth.
12 Monthly Online Events
2-hour live sessions with COOs from 6 continents. Deep dives, not surface-level content.
Vetted Peer Networking
Learn from a curated group of high-performing Chief Operating Officers — no fluff, no noise.
Exclusive Guest Speakers
Every session features a world-class speaker bringing insights you can apply immediately.
Train From Anywhere
All workshops delivered via Zoom — your COO can participate from anywhere in the world.
Private Member Community
Confidential access to member contacts plus an exclusive Circle workgroup and channels.
On-Demand Video Library
Access past event speakers and peer presentations — learn at your own pace, anytime.
Peer-Led Presentations
Hear directly from COO peers ready to share real insight, battle-tested strategies, and lessons learned.
In-Person COO Connect Events
2 live in-person events per year for immersive learning and elite-level networking.
What CEOs Are Saying
Hear directly from founders and CEOs whose COOs have gone through COO Alliance® programs.
"They have done an absolutely incredible job helping my COO throughout the process of us scaling."Aleric Heck Founder & CEO – AdOutreach
"My COO connects with so many others who gets where he's at. Everytime he's come back with fire ideas."Mike Arce CEO – Loud Rumor
"My COO has her own tribe. I can see the changes in her right away and she feels she can grow and learn."Dr. Charles Mok Founder – Allure Medical
"I've learned so much. Cameron has a ton of wisdom. Get your COO over here."David Berg Co-Founder – Redirect Health
Watch and see how much $$ in value our members receive from our in-person events.Value Members Receive Event Highlights
Cameron Herold
By 42, Cameron had already helped build two companies valued at $100+ million each. As COO, he propelled 1-800-GOT-JUNK? from $2 million to $106 million in revenue — expanding its workforce to 3,100 employees in just six years.
Cameron is a highly sought-after international speaker who has addressed audiences in 29 countries and is a top-rated lecturer at EO/MIT's Entrepreneurial Masters Program. Rich Karlgaard, publisher of Forbes Magazine, called him "THE BEST SPEAKER I've ever heard…he hits grand slams."
He has authored six books including The Second In Command, Vivid Vision®, and Double Double. He also hosts the Second-in-Command Podcast with over 20,000 monthly listeners.
Invest in Your COO.
Watch Your Company Grow.
Join hundreds of CEOs who've discovered the fastest path to scaling isn't working harder — it's developing the right second-in-command.