Our 2028
Vivid Vision®
Our 2028 Vivid Vision® describes what COO Alliance® will look, act, and feel like by December 31, 2028. It gives our team, members, customers, and partners a shared picture of what we’re building.
The Only Network
of Its Kind
For Second in Command
COO Alliance® brings together Seconds in Command who want to learn, share openly, and tackle challenges with peers.
By 2028, we have 500 active members. The average member’s company generates $30+ million in revenue, with teams ranging from 75 to 4,500 employees. Membership requires at least $2 million in company revenue; in-person COO Connect events require $5 million.
Members learn from one another, support Seconds in Command at smaller companies, and bring their challenges and successes to monthly live Zoom Q&As with Cameron Herold and fellow members.
Our social media channels connect Seconds in Command and CEOs worldwide with practical advice, peer experiences, and resources from COO Alliance®, Invest In Your Leaders, and our Strategic Partners.
How We
Show Up Together
Members meet online each month and can attend 3 to 4 optional COO Connect events annually across Canada, the USA, Dubai, and Europe. Between events, conversations and peer support continue through our private Circle community and Zoom.
12 Monthly Online Events
Every month, members meet live on Zoom to learn, share and get answers from peers and Cameron.
3 to 4 In-Person Events
Optional COO Connect events in Canada, the USA, Dubai and Europe, for members who want to go deeper.
A Private Portal
Members support each other between meetings on our private COO Alliance® portal on Circle, and on Zoom.
Amazing Places
Around the World
Our 12 monthly global events take place on Zoom. In-person gatherings bring members to properties in Scottsdale, Dubai, Europe, and Vancouver, with opening-night cocktails, outdoor meals, and activities that make time for connection beyond the sessions.
Content That
Moves the Business
Members learn through peer breakouts, workshops, 15-minute member talks, and expert guest speakers. Confidential hot seats give them space to discuss challenges openly and receive detailed feedback from fellow Seconds in Command.
- Member-to-member learning breakouts
- Small group workshops
- Informal time
- 15-minute talks given by members on their own areas of expertise
- Expert guest speakers who come in to share with us in person or via Zoom
Core Topics
We Cover
Topics include the CEO/COO relationship, strategic planning, execution, hiring, culture, technology, leadership, meetings, delegation, and finance. Practical exercises help members turn those discussions into decisions and action.
Recordings and short talks are available on Circle to revisit and share with their teams. Members also access 650+ Second in Command Podcast episodes, with opportunities to share their own expertise as guests.
CEO and COO Relationship
Building an unbreakable bond amongst rapid change
Strategic Thinking and Planning
Gaining clarity around vision
Operations and Execution
Transforming ideas into reality
People and Processes
Recruiting, interviewing, selection, Topgrading, onboarding, handcuffing A-Players and offboarding
World-Class Culture
Cultivating an amazing workplace culture that attracts employees and clients like a magnet
Technology Tools
Leveraging and streamlining people and processes
Leadership and Skill Development
Increasing confidence and capabilities
Meetings That Don’t Suck
Running highly effective, impactful meetings
Coaching and Delegation
Attracting and growing a Unique Ability team
Finance, Budgeting, Cash Flow and Metrics
And more topics every month
Connect,
Then Recharge
Hikes, cycling, golf, escape rooms, morning runs, and yoga give members time to recharge and get to know one another outside the meeting room.
Results
You Can Count On
Our promise is simple: leave with ideas worth 10X your investment in savings or new revenue, or receive your money back.
Members work directly with Cameron Herold and learn from peers facing similar decisions. More than 30 accountability groups, with 60% of members participating, help turn ideas into action throughout the year. Event NPS stays around +60.
Open, Trusting
And Focused on Growth
Members make time to step away from daily demands, think clearly, and work on themselves and their companies.
Trust allows them to discuss fears, mistakes, ambitions, and difficult decisions openly. They challenge and support one another between meetings, building accountability alongside lasting relationships.
What We Build Together
How Strong Members
Find Us
Our marketing gives Seconds in Command useful insights before they join and shows what membership looks like through member profiles, company data, and testimonials. Social media, LinkedIn, direct mail, retargeting, the Second in Command Podcast, magazine columns, and press coverage introduce COO Alliance® to new audiences.
A Sales Funnel That Adds Value
Every lead goes into a funnel, so we market to potential members and add value to them as Seconds in Command before and after they join.
Marketing on Autopilot
Social media, LinkedIn, direct mail and retargeting keep prospects seeing us before they decide to join.
Proof and Credibility
Our website shows member company statistics, profiles and raving testimonials, and the Second in Command podcast and magazine columns build credibility.
Self-Starters
And Doers
Our team takes ownership and brings energy and pride to supporting Seconds in Command. Our COO leads operations, while specialists oversee marketing, affiliate programs, sales, social media, technology, and finance, supported by freelancers worldwide.
Weekly, monthly, and quarterly meetings keep us aligned. Shared dashboards track the work that matters: attracting members, delivering valuable content, and helping Seconds in Command grow their people, culture, and profits.
Fantastic People Leading
Team Alignment
Be Part of
The Vision
Join the only network of its kind for those who are second in command, and help us build what comes next.