Case Studies

★ Member Case Studies

Real COOs.
Real Results.

Over 600 Chief Operating Officers from companies across 6 continents have scaled their businesses, built stronger teams, and transformed their careers inside COO Alliance®.

4.8
Average Member Rating
600+
COOs in the Network
$35M
Avg. Member Company Size
6
Continents Represented
Featured Member Stories

Hear Directly from Our COOs

Real stories from members who accelerated their skills, found their tribe, and drove measurable impact back at their companies.

Reka Varga COO Alliance testimonial
🌍 Global Operations

“Getting into the right room saved us half a million dollars”

Reka Varga oversees everything from R&D to a factory in rural Japan at Phillip Jeffries. Operating in isolation almost cost her company $500K — until a casual dinner at a COO Alliance® event changed everything. A fellow member stopped a wrong business decision and helped secure a critical international hire.

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Reka Varga
Chief of Staff · Phillip Jeffries
Misti Ferris COO Alliance testimonial
👥 Team Retention

“A major merger — zero leadership exits. Here’s how we did it”

In the agency world, losing people is normal. Staying two years is considered “loyal.” Misti Ferris stepped into a post-merger team expecting mass exodus — and delivered the opposite: zero leadership exits and $200K+ saved in retention.

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Misti Ferris
COO · Roger West
Doug Smith COO Alliance testimonial
🚀 Leadership Breakthrough

“Sometimes, the biggest thing holding your company back is YOU”

Doug Smith joined COO Alliance® when America’s Best Restaurants hit $10M with just 7 employees. He was doing everything himself. Getting into a room with COOs of nine-figure companies helped him finally step back, trust his team, and fall back in love with going to work.

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Doug Smith
COO · America’s Best Restaurants
Chris Halstead COO Alliance testimonial
🏆 Competitive Edge

“COO Alliance broke our ceiling and got us 2 years ahead of competition”

Chris Halstead had joined every peer group worth joining — and kept hitting the same ceiling. COO Alliance® delivered fresh thinking and real accountability that put Excel Medical years ahead of their competition.

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Chris Halstead
COO · Excel Medical
Guy Berry COO Alliance testimonial
💼 Identity & Confidence

“I stopped trying to fit a mold and started leading the way I’m built to”

When Guy Berry became COO of Redirect Health, imposter syndrome hit hard. COO Alliance® helped him stop comparing himself to a standard mold and start leading authentically — transforming both his performance and his relationship with the CEO.

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Guy Berry
COO · Redirect Health
Measured Impact

Numbers Members Report

COO Alliance® members regularly share specific, quantifiable returns from their membership investment.

$5M+
“This was worth $5 million plus to us — implementing what I learned directly impacted our bottom line.”
COO Alliance® Member · $100M+ Company
17%
“We got results in 17% of our overall revenue from ideas I brought back from a single event.”
Kyle Caouette · COO Alliance® Member
“The impact has doubled our revenue in the last year. I attribute that directly to what I learned here.”
COO Alliance® Member
$1M+
“Over a million dollars in value from the strategies and peer connections I’ve made through COO Alliance®.”
COO Alliance® Member · Manufacturing Sector
$575K+
“I can point to over $575,000 in direct value from insights I gained at COO Alliance® events.”
COO Alliance® Member
$350K+
“Worth $350,000+ to us. The ROI is undeniable — and the notes from day one alone were worth the investment.”
Brian McLellan · COO Alliance® Member
Member Reviews

4.8 / 5 Stars — What Members Say

Unedited reviews from COO Alliance® members around the world.

★★★★★
COO Alliance® is like a secret weapon at your disposal
“Having the ability to bounce ideas off of other top COOs is invaluable. Having all of their experienced-based input at my disposal anytime is priceless. Cameron is on to something amazing.”
Julie · COO
★★★★★
COO Alliance® has been a rocket launcher for my career
“The network has proved valuable beyond measure and the conferences have accelerated me in areas of both weakness and strength. Nothing else compares.”
Michael Byrne · COO
★★★★★
The Best Investment You Can Make for You and Your Company
“The COO Alliance® is unlike any community I have professionally participated in. I left the last session with actionable steps that I could immediately implement to make a difference.”
Anthony R. Crissie · COO · LineDrive
★★★★★
I Found My Tribe in the COO Alliance®
“Everyone is welcoming, kind, and genuinely wants to help other members. The caliber of knowledge within this community is so powerful. I have left every event with actionable steps.”
Julia Gordy · COO · AdOutreach
★★★★★
A group like no other
“If you are a COO, or second in command, this is truly a group of peers that get it and understand. The detailed discussions are excellent with great tools, knowledge, and process sharing.”
Brian Lechlitner · COO
★★★★★
The greatest impact on my business career
“Being part of the COO Alliance® has without a doubt had the greatest impact on my business career. The peer relationships I have now would not have been possible without this group.”
Tom Parmentier · COO
★★★★★
You won’t regret your decision to join
“Cameron Herold has put together an engaging and powerful program that attracts top COOs from around the world. The camaraderie and enthusiasm should be bottled — the networking is stellar.”
Sandi Valdovinos · COO
★★★★★
Finally found my peers!
“Since being promoted COO I’ve had a challenge connecting with people on my level. The COO Alliance gives you access to a great environment to ideate and be vulnerable — one of the most important attributes to grow.”
Lou · COO
★★★★★
Grow Your Company and Your Leadership!
“This is a carefully selected group of COOs sharing decades of hard-won lessons in a deeply supportive environment. Cameron and the team ensure everyone walks away with actionable insights.”
Brittany Walters · COO
For CEOs

What CEOs Say About Sending Their COO

The ROI goes both ways. These are the CEOs who made the investment — and say it was the best decision for their companies.

This program has been extremely valuable for our COO, for me as the Founder, and for our organization. Our COO has learned valuable insights and strategies to help steward our company’s future. Cameron has a unique insight into business that is unmatched.
Nick Friedman
Co-Founder & President · College HUNKS Hauling Junk & Moving
It’s hard to measure the value of having our COO be part of COO Alliance® for the past two years. Guy’s professional growth has been impressive, our company gained brand new capabilities, and my relationship with Guy has never been better.
David Berg
Founder · Redirect Health
As CEO, having our COO collaborate with the best of the best globally has been such an advantage to our entire team. The COO Alliance® helps our company in both personal and professional growth — and we’re excited to continue the partnership.
Scott W. Danner
CEO · Freedom Street Partners
Our COO has been in the COO Alliance® for three years. It’s been integral for her professional growth and the growth of our company. I recommend Cameron’s program to anyone who asks — or even those who don’t ask.
Kevin Gianni
CEO & Co-Founder · Annmarie Skin Care
Our Promise to You
The 10× Value Guarantee
After completing your annual membership or attending an In-Person COO Connect event, if you didn’t get ten times the value of your investment back in savings or potential profits — we’ll give you your money back. No questions asked. No catch. All we ask is that you jump in with both feet, actively participate, and give it a genuine attempt.
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Annual Membership from
$5,900 USD / year
In-Person Events from $5,950 USD

Ready to Find Your Tribe?

Join 600+ COOs who have already transformed their companies and careers through COO Alliance®. The results speak for themselves.

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