What does it take to turn a 150-person agency into an AI-first company?
In this episode, our co-host, Lindsay Smith, sits down with Lior Eldan, co-founder and COO of Moburst. Lior has helped brands like Google, Samsung, and Uber grow, and has led five acquisitions along the way.
Lior shares how he runs a remote team across continents, why he shares company numbers openly, and how AEO is changing the way brands get found.
Listen now.
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Timestamped Highlights
00:00 AI and the Future of Agency Operations
02:54 A Day in the Life of a COO
06:15 Managing a Global Remote Team
12:12 Transparency with Company Numbers
15:59 The Acquisition Playbook
21:34 Building an AI-First Agency
25:47 Choosing the Right AI Tools
29:26 Build vs. Buy: The Acquisition Strategy
34:13 The Full-Funnel Marketing Difference
38:49 AEO: The New SEO
46:42 From HR Officers to Agency Founders
48:01 The CEO-COO Dynamic
50:22 What’s Next for Moburst
About the Guest
Lior Eldan is co-founder and COO of Moburst, a global digital marketing agency with about 150 people. He leads operations, hiring, financial metrics, and data infrastructure. Under his leadership, Moburst has worked with Google, Samsung, Uber, Reddit, and Pfizer, and has completed five acquisitions.
Mentioned Resources
About the Co-Host
Lindsay Smith is an experience-driven growth strategist and former Chief Strategy Officer. She previously scaled a new region without a traditional sales team or bloated marketing budget by turning relationships, culture, and execution into revenue. She is the author of No One Needs Another Company Mug, Stop Branding, Start Experiencing, and helps leadership teams use experience as a competitive growth lever.
Important Links
- Connect with Cameron: Website | LinkedIn
- Explore the COO Alliance – The World’s Leading Community for Seconds in Command
- Get Cameron’s book: Second in Command, Unleash the Power of Your COO Book
- Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)
- Chat or video call with AI Cameron via Delphi
