About COO Alliance

Why The COO Alliance
Was Created

As a former COO, I founded the COO Alliance after seeing and attending countless groups, masterminds, & peer-to-peer networks for the CEO where I felt like a fish out of water. I simply couldn’t find an organization that focused solely on the COO, so I created one.


The Only Network That Solely Supports the COO

We are not an off-shoot of a larger organization that has added COOs into the mix. We are EXPERTS! We are committed exclusively to the COO and pride ourselves on understanding what you are facing and working to develop you.

The COO Alliance is Your Tribe...Not Just Your Network

It is a group of people collaborating and sharing information to solve issues you are currently facing! The premise of the group is not to get business opportunities, but to build relationships with experts in their fields and support one another to be better people holistically.


Cameron Herold is a seasoned leader who has been in the COO role and brought a company from $2 million to $106 million! He’s grown and led staff, served as a mentor. Learn from someone who has been there and succeeded.

Event Benefits

Members enjoy attending up to five events each year, hosted at luxury resorts around the country. Each event includes a welcome reception, two full days working with Cameron and other COO Alliance members, all food and beverages, and fun group outings.

Networking Beyond Events

Members are welcomed into the Members-Only Facebook Group and Slack Channel, where you can ask questions, bounce ideas, and just converse with your tribe about the unique challenges that accompany your role as Chief Operating Officer. You’ll also have access to the COO Alliance app and private Dropbox where Cameron and other members share documents and presentations that will aid your growth. Cameron checks in with members between events via video conferences.

Vetted Group of Business Professionals

The COO Alliance isn’t just another business association with stuffy conferences and uncomfortable meet ups. It’s your tribe, and we’ll help you assess if it’s a great fit for you. Our members come from many different industries, but they’re facing similar problems and looking to grow in the same direction. You’re a COO who is a true Second in Command, committed to learning and growing, and looking for a mastermind of your peers. This is COO training, but you've never seen it done before.


We firmly believe that diversity breeds innovation. We have worked to select members that represent a vast number of industries and creative business practices. We have worked to diversify our membership in regards to background, experience, age and gender. We have members from 5 countries, ages range from 26-62, and we have 66% male and 34% female.

Revenue of member companies:

  • Ranges from $5 Million-280 Million
  • Median (top of Bell Curve): $17 Million
  • Mean (average): $35.3 Million

# of employees in member companies:

  • Ranges from 16-800
  • Median (top of Bell Curve): 56
  • Mean (average): 162

Do you Qualify?

Your Title

Your Company's Revenue

Current Title:
  • COO
  • VP of Operations
  • Director of Operations
  • President
  • General Manager

Annual Revenue
(Or Funding Raised)

If you meet the above criteria, we want to meet you!

What You’ll Get From Joining the COO Alliance

Everything you need to excel as the Second in Command is shared with you at our exclusive, invite-only events. Join Cameron Herold for three days of workshops, trainings, and fun with peers and industry leaders. Not only do you get access to a wealth of resources, but you’ll walk away with “Bonus Time” — at least 10x the value of your investment back in the form of savings and projected profits…GUARANTEED.

All of our members receive the following:

  • Strategic Planning and Execution Mastery
  • Resources to Become a Dynamic Leader
  • CEO Relationship-Building Tools
  • Skills to Cultivate Career & Life Balance
  • Tips and Ideas for Managing Healthy Growth
  • Access to a Vetted Group of Peers for Feedback and Support

To truly maximize the benefits, think of this as 3+ year program


Test Drive

Join us for one National Event

Annual Membership

Join us for 3 national Events your first year, 5 National Events after that

Network and Learn from Vetted Peer Group of Second in Command Professionals

10x Revenue

*At least 10x the value of your investment back in the form of savings and projected profits…GUARANTEED

Exclusive Workshops and Trainings

Exclusive Guest Speakers

Presentations from Peers

Private Access to Member Contact Info

Private Access to Past Event Speaker Videos

Private Access to Past Peer Presentations

Access to Exclusive Social Channels

Quarterly Zoom Calls Between Events with Cameron and Peers

Total Investment



COVID Special Price: $5,500


COVID Special Price: $5,500


Frequently Asked Questions

Yes, during the application process everyone has a video call with Cameron Herold (Founder) or one of our Directors of Business Development to share their goals and explore if they will be a great fit.

Annual Membership is USD$20,000.

The cost to Test Drive a National Event is $6,740. Please keep in mind you can only Test Drive an event once.

The minimum requirements are as follows:

  • Annual company revenue of $5MM+
  • Be the true COO or Second-in-Command of the company.
  • Run a team who reports to you as the Second-in-Command.

The COOA puts on 5 events per year for National Annual Members. Although, in your first year as a National Annual Member, you may only attend 3 of the 5 events.

Your year starts from the date of your first attended event.

All National Events are attended in-person. And during this Covid-19 phase we will have options to attend all events online also.

Currently, all National Events are held in Phoenix, AZ, USA and Vancouver, BC, Canada. Click here for full event dates and locations.

No. Travel and lodging will be on your own. Your membership cost covers all National Events for the year, meals and travel during the events, and any additional activities scheduled during the events.

All events are business casual. Example: chinos, loafers, and polos for men, and slacks, skirts/dresses, and comfortable shoes for ladies.

*If athletic wear is required for an activity during the event, we will let you know well beforehand so you can come prepared.

Please come ready to participate and talk about your company, the good, the bad, and the needs improvement. We will provide all materials and meals while you are attending the event.

Come ready to focus and be an active participant at the event. Make sure your office knows you will be engaged and without your phone during meetings. You can check-in with the office at lunch and during breaks, if necessary

The event starts at 6:00 pm the night before the first full-day, so you should plan to arrive in time to attend this welcome reception. You can check out the full event schedule here.

Please send us a quick email here as soon as possible. The hotel is amazing to work with! All meals include a vegetarian option and allergies can be handled appropriately.

2022 Vision

2022 Vision

We know we’ve won when we’ve created a culture where we can be vulnerable with each other and comfortably share our fears, insecurities, weaknesses, dreams, desires, and goals.

Our Core values

  • Deliver What You Promise
  • Be Open & Vulnerable
  • Grow Big, Act Small
  • Respect Everyone
  • Have Some Effing Fun


Cameron Herold

Cameron Herold is the mastermind behind the exponential growth of hundreds of companies and has built a dynamic consultancy over the years, with past clients including a ‘Big 4’ wireless carrier and a monarchy. Cameron dove into entrepreneurship at an early age, running his own business with 14 employees by the time he was 21.

By the age of 35, Cameron had helped build his first TWO $100 MILLION DOLLAR companies. By the age of 42, Cameron drove 1-800-GOT-JUNK’s spectacular growth from $2 Million to $106 Million in revenue, and 3,100 employees – and all in only six years. His companies landed over 5,200 media placements over those six years, including coverage on Oprah.

Not only does Cameron know how to grow businesses but his delivery from the stage is second to none – the current publisher of Forbes Magazine, Rich Karlgaard, stated “Cameron Herold is THE BEST SPEAKER I’ve ever heard…he hits grand slams.”

When Cameron steps off the stage, he doesn’t stop teaching. He is the author of the global best-selling book DOUBLE DOUBLE – in its 8th printing and in multiple translations around the world. He’s also the author of the top selling books Meetings Suck, Vivid Vision, Miracle Morning for Entrepreneurs, and Free PR.

Cameron is a top-rated international speaker and has been paid to speak in 26 countries to date. He’s also the top-rated lecturer at EO/MIT’s Entrepreneurial Masters Program and a powerful and effective speaker at Chief Executive Officer and Chief Operating Officer leadership events around the world. He also hosts the Second-in-Command Podcast where listeners can tune in for interviews with tips and insights from other high-level COOs.

Learn From Cameron