Who We Are
COO Alliance is the world’s only peer advisory network built exclusively for Chief Operating Officers and second-in-command executives. Founded in 2012 by Cameron Herold, COO Alliance exists to give COOs the community, tools, and frameworks they need to become dramatically better at their jobs — and to help their companies scale.
Our Mission
To help COOs and second-in-command executives become dramatically better at their jobs through peer advisory, expert coaching, and a private global community.
Founded by Cameron Herold
Cameron Herold — known as “The CEO Whisperer” — is one of the world’s most sought-after business coaches and keynote speakers. As COO of 1-800-GOT-JUNK?, he helped grow the company from $2M to $106M in revenue in just six years. He has since coached executives at hundreds of companies across 29 countries, and is the bestselling author of seven books including The Second in Command, Vivid Vision, and Meetings Suck.
Cameron founded COO Alliance after recognizing that COOs were the most under-served senior executives in business — with no peer group, no shared playbook, and no community designed specifically for them.
What Members Get
- 12 monthly two-hour mastermind calls with elite COOs worldwide
- 12 AI Expert Innovation Calls per year
- Access to COO Connect in-person summits
- Private peer community of 700+ COOs on Circle
- Direct access to Cameron Herold’s coaching resources and frameworks
- 10x value guarantee: $59,000+ in value or a full refund
Headquartered in Vancouver, BC
COO Alliance is based in Vancouver, British Columbia, Canada, and serves COOs and second-in-command executives at companies worldwide with at least $2M in annual revenue.