About COO Alliance

Why The COO Alliance
Was Created

As a former COO, I founded the COO Alliance after seeing and attending countless groups, masterminds, & peer-to-peer networks for the CEO where I felt like a fish out of water. I simply couldn’t find an organization that focused solely on the needs of the COO, so I created one.


The Only Network That Solely Supports the COO

We are not an off-shoot of a larger organization that has added COOs into the mix. We are EXPERTS! We are committed exclusively to the COO and pride ourselves on understanding what you are facing and working to develop you.

The COO Alliance is Your Tribe...Not Just Your Network

It is a group of people collaborating and sharing information to solve issues you are currently facing! The premise of the group is not to get business opportunities, but to build relationships with experts in their fields and support one another to be better people holistically.


Cameron Herold is a seasoned leader who has been in the COO role and brought a company from $2 million to $106 million! He’s grown and led staff, served as a mentor. Learn from someone who has been there and succeeded.

Event Benefits

Members enjoy attending 12 monthly online events, quarterly Q&A events, and can attend any of our live In-Person events hosted at luxury resorts around in Canada & the USA. Online Events include guest speakers, member presentations and group discussions. Live In-Person Events include a welcome reception, two full days working with Cameron and other COO Alliance members, all food and beverages, and fun group outings.

Networking Beyond Events

Members are welcomed into the Members-Only Facebook Group and Slack Channel, where you can ask questions, bounce ideas, and just converse with your tribe about the unique challenges that accompany your role as Chief Operating Officer. You’ll also have access to the COO Alliance app and private Dropbox where Cameron and other members share documents and presentations that will aid your growth. Cameron checks in with members between events via video conferences.

Vetted Group of Business Professionals

The COO Alliance isn’t just another business association with stuffy conferences and uncomfortable meet ups. It’s your tribe, and we’ll help you assess if it’s a great fit for you. Our members come from many different industries, but they’re facing similar problems and looking to grow in the same direction. You’re a COO who is a true Second in Command, committed to learning and growing, and looking for a mastermind of your peers. This is COO training, like you've never seen it done before.


We firmly believe that diversity breeds innovation. We have worked to select members that represent a vast number of industries and creative business practices. We have worked to diversify our membership in regards to background, experience, age and gender. We have members from 5 countries, ages range from 26-62, and we have 66% male and 34% female.


Revenue of member companies:

# of employees in member companies:

Do you Qualify?

Your Title

Your Company's Revenue

Current Title:

Annual Revenue
(Or Funding Raised)

If you meet the above criteria, we want to meet you!

What You’ll Get From Joining the COO Alliance

Everything you need to excel as the Second in Command is shared with you at our exclusive, Online Virtual Events & Invite Only In-Person Events. Join Cameron Herold and amazing COOs from 6 countries for online monthly and quarterly events, as well as In-Person events filled with amazing workshops, trainings, and fun. Not only do you get access to a wealth of resources, but you’ll walk away with “Bonus Time” — at least 10x the value of your investment back in the form of savings and projected profits… GUARANTEED.

All of our members receive the following:

  • Strategic Planning and Execution Mastery
  • Resources to Become a Dynamic Leader
  • CEO Relationship-Building Tools
  • Skills to Cultivate Career & Life Balance
  • Tips and Ideas for Managing Healthy Growth
  • Access to a Vetted Group of Peers for Feedback and Support



Online Annual membership

Online Annual member-ship

live in-person events

live in


Vetted COO Community
Stay connected with the community through our private Facebook and Slack groups and Private Member Directory.

COO Concierge Connect™ (Value $19,995)
Our concierge team is committed to connecting members to the people and resources they need when they need it.

COO Cocktail Hour (Value $4,995)
We create opportunities for COOs to connect through virtual happy hours to bring members together virtually around the globe.

COO Members App
Get the support you need when you need it with our mobile app and on-demand content created exclusively for members.

COO Vetted Peer Group
Get the support you need when you need it with our mobile app and on-demand content created exclusively for members.

COO Lobby Surfing (Value $4,995)
Connect with top COOs at meals and exclusive after hours events.


COO Fortune Series™ (Value $29,995)
Learn directly from the Guest Speaker CEOs & COOs from top companies around the world.

COO Book Club (Value $4,995)
Join the only book club made exclusively for COOs and learn directly from authors.

Get peer insights and advice during the peer presentations & problem solving sessions.

The only video library with years of archived guest speakers & member presentations specifically for COOs.


COO Coach Access™ (Value $18,495)
12 monthly sessions to learn from globally renowned CEO/COO Coach Cameron Herold to keep you accountable and challenge you to grow.

Exclusive Workshops & Training (Value $7,500)
2 Days of exclusive workshops, breakout groups, group discussions and presentations.

Vivid Vision™ Planning (Value $24,995)
Reverse engineer the CEOs vision and create the plans to make it come true through sessions with Cameron Herold.

COO In The Media™ (Value $4,995)
The COO Alliances offers members opportunities to be featured on our Second In Command Podcast and in media publications that cover the COO Alliance.

Tech Tools Database (Value $1,995)
Insights into what tech tools the other members are using, and why they’ve switched to them.

Accountability Groups (Value $8,000)
Small groups of 3-4 COOs who you’ll meet up with periodically on your own in between events for brainstorming and accountability.

10X Guarantee (NO RISK)
Get 10X your investment back in savings or projected profits – or your money back – no questions asked)

Total Investment

$9,995 Annually
(Launch Special $7,500)

$5,500 Online Member Rate $7,500 Non-Member Rate

Frequently Asked Questions

Yes, during the application process everyone has a video call with Cameron Herold (Founder) or one of our Directors of Business Development to share their goals and explore if they will be a great fit.

Annual Membership is USD$7,500.

The cost to an event in-person is $5,500 for members and $7,500 for non-members.

The minimum requirements are as follows:

  • Annual company revenue of $5MM+
  • Be the true COO or Second-in-Command of the company.
  • Run a team who reports to you as the Second-in-Command.
The COO Alliance puts on 12 Monthly events and hosts 3-4 Live In-Person Events per year.
Your year starts from the 1st of the month following payment.

Both. During each year members attend Online Events monthly and also elect to attend In-Person events as well.

All in person events are held in Phoenix, AZ, USA and Vancouver, BC, Canada. Click here for full event dates and locations.

No. Travel and lodging at In-Person events will be on your own. At In-Person events membership covers all meals and travel during the events, and any additional activities scheduled during the events.

All events are business casual. Example: chinos, loafers, and polos for men, and slacks, skirts/dresses, and comfortable shoes for ladies. *If athletic wear is required for an activity during the event, we will let you know beforehand so you can come prepared.

Please come ready to participate and talk about your company, the good, the bad, and the needs improvement. We will provide all materials and meals while you are attending the event.

Come ready to focus and be an active participant at the event. Make sure your office knows you will be engaged and without your phone during meetings. You can check-in with the office at lunch and during breaks, if necessary

The event starts at 6:00 pm the night before the first full-day, so you should plan to arrive in time to attend this welcome reception. You can check out the full event schedule here.

Please send us a quick email here as soon as possible. The hotel is amazing to work with! All meals include a vegetarian option and allergies can be handled appropriately.

2022 Vision

2022 Vision

We know we’ve won when we’ve created a culture where we can be vulnerable with each other and comfortably share our fears, insecurities, weaknesses, dreams, desires, and goals.

Our Core values


Cameron Herold

Cameron Herold is the mastermind behind the exponential growth of hundreds of companies and has built a dynamic consultancy over the years, with past clients including a ‘Big 4’ wireless carrier and a monarchy. Cameron dove into entrepreneurship at an early age, running his own business with 14 employees by the time he was 21.

By the age of 35, Cameron had helped build his first TWO $100 MILLION DOLLAR companies. By the age of 42, Cameron drove 1-800-GOT-JUNK’s spectacular growth from $2 Million to $106 Million in revenue, and 3,100 employees – and all in only six years. His companies landed over 5,200 media placements over those six years, including coverage on Oprah.

Not only does Cameron know how to grow businesses but his delivery from the stage is second to none – the current publisher of Forbes Magazine, Rich Karlgaard, stated “Cameron Herold is THE BEST SPEAKER I’ve ever heard…he hits grand slams.”

When Cameron steps off the stage, he doesn’t stop teaching. He is the author of the global best-selling book DOUBLE DOUBLE – in its 8th printing and in multiple translations around the world. He’s also the author of the top selling books Meetings Suck, Vivid Vision, Miracle Morning for Entrepreneurs, and Free PR.

Cameron is a top-rated international speaker and has been paid to speak in 26 countries to date. He’s also the top-rated lecturer at EO/MIT’s Entrepreneurial Masters Program and a powerful and effective speaker at Chief Executive Officer and Chief Operating Officer leadership events around the world. He also hosts the Second-in-Command Podcast where listeners can tune in for interviews with tips and insights from other high-level COOs.

Learn From Cameron