The only peer network built exclusively for Second in Command leaders. Real conversations. Proven frameworks. Lasting results.
Real COOs. Real results.
Finally found my peers! Since being promoted COO I’ve had a challenge connecting with people on my level. The COO Alliance gives you access to a great environment to ideate and be vulnerable.
COO Alliance® is like a secret weapon at your disposal. Having the ability to bounce ideas off of other top COOs is invaluable — having all of their experience at my disposal anytime is priceless.
COO Alliance® has been a rocket launcher for my career. The network has proved valuable beyond measure and the conferences have accelerated me in ways I never imagined.
The COO Alliance® community rocks. I enjoy the monthly online events as well as connecting with other COOs. The level of trust in this group is unmatched.
It’s not easy to have peer discussion when you are COO. With COO Alliance®, I found a great group of peers to interact with and learn from, while growing personally and professionally.
It’s not easy to find others familiar with the challenges I face every day as a COO. This group puts dozens of those exact people in the same room for a couple of days.
I’ve attended two COO Alliance events now, and have found them both engaging and practical. I leave every session with clear action items I can immediately apply.
The COO Alliance® is one of a kind. I have been in this group for 2 years now and it continues to grow in value — both the people in the group and the content they share.
I am so grateful to be part of the COO Alliance®. This is a power group. The events, the content, and the community are truly world-class.
If you are a COO you need this! So far I have attended events and left with actionable plans that I was able to implement the very next day back in the office.
Found My Tribe! Great Mastermind to be a part of! The members are humble, smart and willing to share. You will have plenty of ‘aha moments’.
I recently joined the COO Alliance® group and it has been an amazing experience so far. I’m learning so much from the other members — the quality of this community is extraordinary.
The COO Alliance® is unlike any community I have professionally participated in. It’s the only place where I can be truly vulnerable about the challenges I face as a COO.
Great group with lots of knowledge. The value is in the collective experience of the members. Highly recommend for any COO looking to level up.
Second in Command leaders in the community
Average member company revenue
Years building the community — since 2016
ROI guarantee — $59,000+ in value or a full refund
Curated. Exclusive. Exceptional.
Cameron Herold — the world’s leading Second in Command coach.
He grew 1-800-GOT-JUNK? from $2M to $106M in six years. Now he helps Second in Command leaders do the same.
Known as “The CEO Whisperer,” Cameron is one of the most in-demand executive coaches in the world. He has coached executives at hundreds of companies, spoken in 29 countries, and is the bestselling author of The Second in Command, Vivid Vision and Meetings Suck.
In 2016 he founded COO Alliance after noticing something odd: CEOs had masterminds and founders had accelerators, but the people actually running the business day to day had nowhere to turn.
Today the Alliance gives Second in Command leaders monthly mastermind calls, in-person COO Connect events and a vetted private network — so no operator has to figure it out alone.
Where Second in Command leaders talk shop. Real operators, real numbers — every week.
Latest episodeMake Sure Success Does Not Become Failure
Calisa Head of Finance Awa Kone
A private executive summit for Second in Command leaders — members and qualified non-members.
Get at least 10X your investment back — $59,000+ in new revenue, cost savings or profit — or we refund you. No questions asked.
Members consistently report 10–100X returnsThe world’s best Second in Command leaders are already inside. Join operational leaders who’ve been where you are — and have the frameworks to get you there faster.
Membership is reviewed and selective. $2M+ company revenue required.