September 9-10, 2021 In-Person Event


9 - 10, 2021

(Event begins Sept 8 at 6PM)
Phoenix, AZ

Sales and Marketing

CEO/COO Event (The ONLY Time We Will Allow Your CEO To Attend Too)

Strengthening the communication, bond and working relationship between the CEO & COO

$5,500 Member Price Special
$7,500 Non-Member Guest Price

Member & CEO Price Special $11,000 ($5,500 each)
Non-Member COO & CEO Price $15,000 ($7,500 each)

The Phoenician

Relax around a welcoming fire on a private, scenic patio. Delve into a good book while lounging in soft abundance, an embossed headboard featuring reading lights close at hand. From its curated, retreat-like ambiance, to its iconic hospitality, The Phoenician is dedicated to making each moment a collectible experience.

11 - 12, 2021

(Event begins Feb 10 at 6PM)
Phoenix, AZ

Building a World Class Company Culture & Leading People

$5,500 Member Price Special
$7,500 Non-Member Guest Price

Royal Palms Spa and Resort

The Royal Palms, voted Conde Nast’s Favorite Hotel in Arizona, offers guests the intimate atmosphere of private residence—along with the amenities of an award-winning luxury resort. Winding cobblestone pathways drape the property, leading to private nooks with crackling fireplaces and lush greenery. You may even forget that you are only 7 miles away from the Phoenix Sky Harbor International Airport.

February 11-12, 2021 SPEAKERS

Shane MEtcalf
COO, 15Five

15Five was founded to help companies bring out the best in their people.

With 15Five, the #1 Performance Management software out of 147 vendors on G2Crowd, with over 1,600 forward-thinking companies using the solution to bring out the best in their people. 15Five’s vision is to unlock the potential of every member of the global workforce.

15Five combines employee feedback, 1-on-1 meeting agendas, objectives and key results (OKRs) tracking, peer recognition, and 360 best-self reviews all in a lightweight weekly check-in.

Mike Desjardins

Mike focuses on strategy, growth, and the quest to continually improve every aspect of ViRTUS. He balances this ingenuity with a deep love of his team, mentoring and inspiring both personally and professionally.

Mike is passionate about skiing, yoga, running, CrossFit, and anything in the self-improvement bucket. In his community, his focus is on what he can do for others, and he loves nothing more than spending time with his daughter and wife.

At ViRTUS, Mike works with leaders to develop the emotional intelligence and leadership capabilities they need to grow and thrive by providing customized, innovative learning. ViRTUS helps senior teams create strategies that are inspiring, executable, and that drive real outcomes.

Test It Out Risk Free
10X Your Investment Guarantee

We are so confident this event will deeply benefit your company we offer an “over-the-top” 10X guarantee. If you do not feel the ideas, tactics and strategies from this event will generate 10X the investment for your company then we will give you your money back.



6:00pm – 9:00pm: Welcome
Reception & Buffet

day 1

6:45am – 7:45am:
Morning Yoga

8:00am – 9:00am: Breakfast

9:00am – 3:00pm:
Event (lunch, snacks &
beverages provided)

6:00pm – 9:00pm: Dinner &
Group Activity

day 2

6:45am – 7:45am:
Morning Breath Work

8:00am – 9:00am: Breakfast

9:00am – 3:00pm:
Event (lunch, snacks &
beverages provided)

3:00pm – 5:00pm: Informal
Cocktail Hour

What to Expect at COO Alliance Events

Prior In-Person Event Photos

Click the images below to view photos from our events.

November 2020

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February 2020

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November 2019

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September 2019

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June 2019

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April 2019

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September 2018

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June 2017

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December 2017

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10 - 12, 2021

(Event begins Nov 9 at 6PM)
Phoenix, AZ


$5,500 Member Price Special
$7,500 Non-Member Guest Price

The Scott

Less than a mile from shopping in Old Town Scottsdale, this upscale modern resort is a mile from the Camelback Mountain trailhead.

Stylish rooms and suites with patios or private balconies have minibars, flat-screen TVs, iPod docks and free Wi-Fi. Some have lagoon, courtyard or pool views. Room service is available.

There’s a Caribbean restaurant and a poolside bar. A resort fee covers a 24-hour fitness center and valet parking. Other amenities include a spa, 2 sprawling outdoor pools and a sandy beach area.