A private executive summit
capped at 14 Seats 9 Seats Left
Oct 14th 5:00 PM – Oct 17th 4:00 PM, 2026
The Barcelona Edition
$5M+ Revenue Minimum Includes 5-star hotel accommodations.
Open to Seconds in Command
The COO Alliance Members and qualified non-member operators.
Cameron Herold founded The COO Alliance, but you might know him better as the guy who took 1-800-GOT-JUNK? from $2M to $106M in just six and a half years, expanding into 4 countries and 330 cities along the way. Today, he’s one of the most in-demand executive coaches in the world.
He started The COO Alliance in 2016 after noticing something odd: CEOs had masterminds, founders had accelerators, but COOs, the people actually running the business day to day, had nowhere to turn. Nearly a decade later, it’s grown into the largest network of Chief Operating Officers anywhere, and Barcelona marks its first stop in Europe.
He’s spoken in 29 countries across all seven continents, written 7 books (The Second in Command among them), and hosts a podcast by the same name that ranks among the best shows for operators.
The COO Alliance is the #1 global community for growth-focused COOs, Presidents, and Second-in-Command leaders running companies with $2M+ in annual revenue.
Through monthly mastermind calls, in-person COO Connect events, and a vetted private network, members gain practical insights, strengthen execution, and receive honest feedback from experienced operators.
Founded in 2016 by Cameron Herold, former COO of 1-800-GOT-JUNK?, the community has supported hundreds of senior leaders and hosted 26 in-person events across the United States and Canada.
In 2026, the COO Alliance expands into Europe with its first European Summit in Barcelona, bringing its proven peer-learning experience to operators across the continent.
A 5-star setting in the heart of Barcelona for deep work, private conversations, and executive-level connection.
This room is intentionally small. If you’re a Second-in-Command leading a company with $5M+ in revenue, request details now.
Hear directly from our members about the relationships, insights, and support they've found inside the world's leading community for Seconds in Command.