by Cameron Herold | Apr 16, 2020 | Business, Performance
A strong company needs a strong brand. Your brand is what defines you as a company. It’s what makes you more than just the product (or service) you’re selling – it helps you share your story and paint a bigger picture for your target audience. Here...
by Cameron Herold | Mar 19, 2020 | Business
It’s 2020, and now more than ever it is essential that businesses are using social media as a marketing tool. It does more than just keep people connected to each other, but allows companies/brands to share their stories and connect to their customers directly,...
by Cameron Herold | Mar 12, 2020 | 2nd in Command, Business, People
Sarah Jones Simmer’s career started at a hedge fund in Los Angeles. But while she loves investing, there’s something about business growth that got her thinking beyond just the numbers. “I love thinking about what makes businesses grow and succeed,...
by Cameron Herold | Mar 5, 2020 | Business, People, Team Building
Finding someone to handle your PR can be tricky. Do you hire a writer? Should they have a business background? Is PR more of an art or a science? To get you started in answering these questions, here are some of the most important qualities to look for in a PR hire....
by Cameron Herold | Feb 13, 2020 | Business, Coaching, Hiring
Salespeople need to possess a certain tenacity. The job requires the ability to listen and multitask effectively. Here are the qualities of an effective salesperson. They Have The Ability To Listen The ability to listen is the most important skill a salesperson can...
by Cameron Herold | Feb 6, 2020 | Business, Performance
Are you making the best of your supplier relationships? If not, it’s never too late to start! “Supplier relationship management (SRM) is one area all businesses need to become good at because it can have significant effects.” – Greenlight...