Business Archives

Why Strong Branding Matters

A strong company needs a strong brand. Your brand is what defines you as a company. It’s what makes you more than just the product (or service) you’re selling – it helps you share your story and paint a bigger picture for your target audience. Here...

The Importance of Social Media as a Marketing Tool in 2020

It’s 2020, and now more than ever it is essential that businesses are using social media as a marketing tool. It does more than just keep people connected to each other, but allows companies/brands to share their stories and connect to their customers directly,...

How Bumble Encourages Kind Connections Around the World, and Inside the Company, Too

Sarah Jones Simmer’s career started at a hedge fund in Los Angeles. But while she loves investing, there’s something about business growth that got her thinking beyond just the numbers. “I love thinking about what makes businesses grow and succeed,...

What To Look For In A PR Hire

Finding someone to handle your PR can be tricky. Do you hire a writer? Should they have a business background? Is PR more of an art or a science? To get you started in answering these questions, here are some of the most important qualities to look for in a PR hire....

The Qualities Of An Effective Salesperson

Salespeople need to possess a certain tenacity. The job requires the ability to listen and multitask effectively. Here are the qualities of an effective salesperson. They Have The Ability To Listen The ability to listen is the most important skill a salesperson can...