Media & Press
The COO Alliance® and Cameron Herold have been featured in hundreds of mainstream publications and news outlets over the years. Take a look at some of the highlights.
Featured articles
Interviews, videos and articles from outlets that have covered Cameron and the COO Alliance.



Podcast appearances
Cameron Herold on leadership, delegation, hiring and scaling, in conversation with hosts across the business world.

Why Most Contractors Fail at AI (And What to Do Instead)
Why most contractors fail at AI and how to fix it with a practical, staged roadmap: the key mistake to avoid, the Bronze-to-Gold framework, and how to build a lean, AI-powered team.
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Only 3% Of People SHOULD Be Entrepreneurs (Are You One Of Them?)
The real traits of successful entrepreneurs (sales, leadership and resilience), plus how to delegate, hire right and push through tough phases. Also tackles burnout and why founders get stuck.
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Scale From $1M to $10M (The Easy Way)
Why most contractors stay stuck between $1M and $10M, and how to break through: systems that free you from the daily grind, hires that raise company value, and how to build a sellable business.
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The Secrets The Wealthy Pay $100K For
Cameron Herold, the COO who scaled 1-800-GOT-JUNK from $2M to $106M, joins Steve Trang to share why companies fail, how to scale to $100M, and the leadership and cash flow mistakes to avoid.
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Why Most Contractors Fail at AI (And What to Do Instead)
Cameron joins Jennifer to reveal why contractors fail at AI, what most get wrong, and how a practical roadmap can drive real growth across trades businesses.
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How To Hire A COO To Run Your Company
Hiring a COO is one of the most important decisions an entrepreneur can make. Cameron explains when you actually need one and how to approach the hire, for companies scaling from $1M to $30M.
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Riding the Entrepreneurial Rollercoaster, with Cameron Herold
Cameron explains the stages entrepreneurs experience on the rollercoaster of building a company.
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Be a “Lazy” Lawyer: Expert Delegation Tips to Scale Your Revenue
CEO whisperer Cameron Herold joins Sasha Berson to show why founders get stuck on what to delegate, with a brutal test, and how CEO plus COO fuel growth.
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How to Grow When It’s Slow with Cameron Herold, The CEO Whisperer
Cameron Herold is a best-selling author, a life-long entrepreneur, and the visionary who took 1-800-GOT-JUNK from a $2 million business to $106 million.
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Observing The Chaos During COVID-19
Be fearful when others are greedy, and greedy when others are fearful: Cameron on leading through the chaos of COVID-19.
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You’re Doing It Wrong With Mark Henderson Leary ft. Cameron Herold
Executive coach Cameron Herold boldly shares his surprising perspective on high performance leadership during uncertain times.
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Having Abundance Mindset to Focus On Your Growth To Push Forward
On the Millionaire Mindcast, Cameron shares his perspective on today’s crisis and how to create an abundance mindset to keep growing.
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Having Abundance Mindset to Focus On Your Growth To Push Forward
On the Millionaire Mindcast, Cameron shares his perspective on today’s crisis and how to create an abundance mindset to keep growing.
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Managing How And When You Open With Cameron Herold Of COO Alliance
Cameron Herold, founder of the COO Alliance, talks about managing how and when you open your business.
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Cameron Herold: Growing 2 $100-Million Companies, Bipolar Disorder, and Raising Kids to Be Entrepreneurs
Cameron Herold is the founder of the COO Alliance, a peer network designed for Seconds in Command.
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Cameron Herold: How to Get Free PR to Explode Your Brand
Cameron Herold is the founder of COO Alliance, a qualified and vetted peer group designed to support and develop the second in command.
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The Hardy Haberland Show #158: Cameron Herold
Cameron Herold is an entrepreneur, author, and keynote speaker who, by 35, helped build his first two $100 million companies.
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CFD 551: Find Your Second In Command With Cameron Herold
Cameron Herold is the host of the Second in Command podcast and a bestselling author.
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How We Landed 5,200 Media Stories With Cameron Herold [Podcast 231]
How to get more free publicity to grow your company, your impact and your reach.
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Best 100 Management Podcasts
The Second in Command Podcast with Cameron Herold was featured in an article for the Best 100 Management Podcasts on Million Podcasts.
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229: Cameron Herold | Making the Most of Your Bipolar Superpowers
Cameron Herold is the mastermind behind the exponential growth of hundreds of companies, and a former COO of 1-800-GOT-JUNK.
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How to Achieve Double-Digit Growth Consistently
A masterclass on the Growing Pains Podcast from accomplished executive and thought leader Cameron Herold, founder of COO Alliance.
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Cameron Herold: How To Create Your Vivid Vision and Grow Your Business By Design
Cameron Herold, known around the world as The CEO Whisperer, is the mastermind behind the exponential growth of hundreds of companies.
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3 Easy Steps to Free PR (Yes: Free) w/ Cameron Herold
A conversation with Cameron Herold, founder of COO Alliance, plus a no-fluff email that boils down the 3 biggest takeaways.
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Cameron Herold: Intensive Coaching Session for Ari (373)
Cameron has worked with a multitude of companies in various situations and stages of business, and has been instrumental in Ari’s business journey.
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Cameron Herold: How to Get Free PR and Grow Your Business or Brand (065)
An entrepreneur since childhood, Cameron had 14 employees by age 21 and comes from a whole family of entrepreneurs.
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Encounter! Interview Chronicles: Mastering Business Performance w/ Cameron Herold
An interesting addition to the Encounter! series, with Cameron Herold as the guest.
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Born To Write: Cameron Herold, Get FREE Publicity (045)
Cameron Herold is the CEO Whisperer and founder of COO Alliance, where he helps people who are second in command deliver value to the organization.
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The One Thing Every Franchisee & Franchisor Needs to Know with Cameron Herold
Cameron talks about his life in franchising and the highly valuable books he has written.
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Cameron Herold: How to Grow Your Company to $100 Million
Cameron Herold is a top business consultant, best-selling author and speaker, and the mastermind behind the exponential growth of hundreds of companies.
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SPK: Tips for Future CEOs with Cameron Herold
What do future CEOs need to know before starting a business? Cameron Herold and Neva Lee Recla offer tips, drawing on Cameron starting business at a young age.
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How to Achieve Exponential Growth with the CEO Whisperer Cameron Herold
Known around the world as the CEO Whisperer, Cameron is the mastermind behind the exponential growth of hundreds of companies, and was an entrepreneur from day one.
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Best 60 COO Business Operations Podcasts
The Second in Command Podcast with Cameron Herold was featured in an article for the Best 60 COO Business Operations Podcasts on Million Podcasts.
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How to Stop Being the Bottleneck in Your Business
Cameron joins the Real Estate Pros Show to discuss leadership, company culture and scaling a business, with practical insights on building strong teams.
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Cameron Herold of COO Alliance: Raising Funds With the Right Money
Cameron Herold is the founder of COO Alliance, where he masterminds growth that helps his clients double their revenues.
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Becoming an Entrepreneur with Cameron Herold (Backstage Business #30)
Have you ever been in a meeting that drags on for hours? Maybe you have been the one holding it. Cameron shares what it takes to become an entrepreneur.
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Fulfilling Your Lifestyle Goals Through Entrepreneurship With Cameron Herold
Cameron Herold is a top business consultant, best-selling author and speaker, and the mastermind behind the growth of hundreds of companies.
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S1E34: Developing Your Children into Entrepreneurs with Cameron
Cameron has almost too many accolades to cover; for starters, he helped build three companies.
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What Is the Role of a Chief Operating Officer? (and Why Your Company Needs a COO)
On the Process Breakdown Podcast, Cameron talks about the misunderstood role of a Chief Operating Officer in a company.
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Cameron Herold, COO Alliance: How to Find Your Perfect Second-in-Command
On the Process Breakdown Podcast, Cameron talks about the misunderstood role of a Chief Operating Officer in a company.
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The Ultimate Entrepreneur featuring Cameron Herold
An encounter-style series that digs into the expertise of someone very unique in the world of influencers and experts.
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Cameron Herold on Generating Free PR and Creating a Vivid Vision for Your Book
Cameron Herold is the founder of the COO Alliance and Second In Command Podcast, as well as the author of five books and an international public speaker.
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Stepping into the CEO Role with Cameron Herold
A value-loaded episode with “The CEO Whisperer,” Cameron Herold, the mastermind behind hundreds of companies.
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Cameron Herold: Don’t Let Your Mindset Block Your Next $108-Million Investment
Cameron Herold is the founder of the COO Alliance and the Second In Command Podcast, known worldwide as the CEO Whisperer.
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Junk, ADHD, and Accountability, with Cameron Herold
The host first met Cameron when he was working on Got Junk, a company he wound up selling several years ago.
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Cameron Herold: How To Run Smart Meetings
How can we say no to more meetings and make the ones we do need the most effective? Cameron Herold joins to share how.
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Cameron Herold: Your Meetings Suck! Here’s How to Make Them Better.
Cameron Herold is a world-class executive coach, top-rated speaker, and the founder of the COO Alliance.
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Jon Dwoskin Talks with Cameron Herold
Jon talks with one of his favorite authors, Cameron Herold, the mastermind behind the exponential growth of hundreds of companies.
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The Science of Communication
In episode #35, Cameron Herold shares what is really important to leaders. Cameron is the best-selling author of Double Double and more.
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CEO Whisperer with Cameron Herold
Cameron Herold is a top business consultant, top-selling author and speaker, and the mastermind behind the exponential growth of hundreds of companies.
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The Sales Development Podcast
Cameron Herold is a legendary business growth guru and operator who helps leaders grow their companies exponentially.
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The 8 Pillars Of Being A Second In Command
The show started when people kept recommending one podcast about operations: Second in Command. Its host, Cameron Herold, joins to share the 8 pillars of the role.
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Create Your Dream Life in 3-5 Years
What do you want out of life? What do you want to accomplish in the next 3 to 5 years? Cameron Herold digs into how to get there.
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The StudioPTBO Podcast with Cameron Herold
Cody and Neil chat with Cameron Herold, former COO of 1-800-GOT-JUNK, about all things entrepreneurship and PR.
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Observing The Chaos During COVID-19
The trying times we are in have happened before, and they will happen again. On the Superhumans at Work Podcast, Cameron outlines how to lead through them.
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Stop Having Meetings That Suck
How many of us have been trained in running a meeting? Maybe it is not the meetings that suck, maybe it is us. Cameron Herold, author of Meetings Suck, joins.
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Cameron Herold on How to Build Two $100 Million Companies
In this strategic episode, Cameron shares some of the secrets of how he built two $100 million companies by the age of 35.
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Double Your Profit and Double Your Revenue
Cameron Herold is known around the world as the Business Growth Guru, the mastermind behind the exponential growth of hundreds of companies.
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$100M Business Growth Strategies For Consultants With Cameron Herold
Cameron Herold, founder of COO Alliance, joins Michael Zipursky to share business growth strategies for consultants.
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Best 30 COO Operator Podcasts
The Second in Command Podcast with Cameron Herold was featured in an article for the Best 30 COO Operator Podcasts on Million Podcasts.
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The COO Who Scaled 1-800-GOT-JUNK From $2M to $106M in Six Years
Cameron joins Trades Talk to share practical strategies for scaling service businesses: hiring A players, improving systems, empowering COOs and creating a culture that drives performance.
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Delegate What Drains You and Get Your Life Back
How entrepreneurs can scale without becoming trapped by their businesses: delegation, leadership, Vivid Vision, better meetings, and focusing on the work that truly drives growth.
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Why Your Business Shouldn’t Be Your Life
Cameron joins Jana to discuss entrepreneurship, leadership and building a business without letting it consume your life, with lessons from scaling 1-800-GOT-JUNK.
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Silent Discos with Penguins in Antarctica: Founder of the COO Alliance
Cameron Herold, founder of the COO Alliance and former COO of 1-800-GOT-JUNK, talks to Michael about building a successful company culture.
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Unleash The Power of Your Second in Command with Cameron Herold
Cameron Herold is a CEO Whisperer, business coach, author of 6 books, speaker on all 7 continents, and COO Alliance founder.
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Scaling Culture: Navigating the Challenges of Growth with Cameron Herold
As organizations grow, they often encounter unique challenges in building and maintaining a thriving culture.
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The CEO Whisperer’s Guide to Scaling Your Business with Cameron Herold
For the 100th episode of Beyond A Million, the host brings back one of the show’s most popular guests, Cameron Herold, A.K.A. the CEO Whisperer.
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Empower Your Best Employees with Skills They Need to Lead, Cameron Herold
Sales leadership thought leader Simon Severino talks with Cameron about the importance of working on the business, not just in it.
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Best 100 Business Leadership Podcasts
The Second in Command Podcast with Cameron Herold was featured in an article for the Best 100 Business Leadership Podcasts on Million Podcasts.
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From Vision to Reality: Building Your Dream Team with a COO with Cameron Herold and Joe Polish
Step into the dynamic world of COOs with Cameron Herold as he unravels the intricacies of effective leadership.
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Dreams to Reality: The Mission of Empowering Entrepreneurs with Cameron Herold
Discover the secrets to creating a business cult as Cameron shares his expertise on building tribes that resonate.
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Cameron Herold: The CEO Whisperer and Business Growth Guru
Cameron is an amazing business mind and entrepreneur who still applies the business principles his father taught him while growing up in Canada.
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The Power of Your Second in Command (Ep. 127)
Linh Podetti, host of the EO Business Podcast, sits down with Cameron Herold, a seasoned EO member from the 90s and the renowned CEO Whisperer.
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Refining Modern Leadership: Molding Success with AI feat. Cameron Herold, Part 1
The world of modern leadership alongside the renowned CEO Whisperer himself, Cameron Herold, with over a decade of experience guiding CEOs.
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Refining Modern Leadership: Molding Success with AI feat. Cameron Herold, Part 2
The world of modern leadership alongside the renowned CEO Whisperer himself, Cameron Herold, with over a decade of experience guiding CEOs.
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Refining Modern Leadership: Molding Success with AI feat. Cameron Herold, Part 3
The world of modern leadership alongside the renowned CEO Whisperer himself, Cameron Herold, with over a decade of experience guiding CEOs.
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Episode #781: How Cameron Herold Built $100 Million Empires By 35
On the Million Dollar Mastermind podcast, host Larry Weidel is joined by Cameron Herold, founder of COO Alliance and the Second In Command Podcast.
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Episode #783: Cameron Herold’s Guide to Impactful Speaking
On the Million Dollar Mastermind podcast, host Larry Weidel is joined by Cameron Herold, founder of COO Alliance and the Second In Command Podcast.
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Episode #784: Balancing Beauty, Business, And Belonging Across Continents with Cameron Herold
On the Million Dollar Mastermind podcast, host Larry Weidel is joined by Cameron Herold, founder of COO Alliance and the Second In Command Podcast.
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Unleash The Power Of Your COO: Cameron Herold
Cameron Herold is a best-selling author of 6 books, including Meetings Suck and, arguably his most popular, Vivid Vision.
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Personal Branding Expert: The Bad Habit That’s Costing You Millions of Dollars
Cameron Herold is a top business consultant, top-selling author and speaker, and the mastermind behind the exponential growth of hundreds of companies.
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Best 10 COO Podcasts
The Second in Command Podcast with Cameron Herold was featured in an article for the Best 10 COO Podcasts on Million Podcasts.
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What Are the Priorities for COOs in 2024?
A discussion of the priorities for COOs in 2024, with Cameron Herold, founder of the COO Alliance and author of The Second in Command.
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Leveraging the Yin and Yang: Secrets to Building a High-Performing CEO-COO Partnership
On Partnering Leadership, Mahan Tavakoli sits down with Cameron Herold, a seasoned entrepreneur, speaker and author of The Second in Command: Unleash the Power of Your COO.
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Expert Hiring Tips For Business Expansion And Growth
Catalina and Nicole welcome Cameron Herold, the business growth expert who skyrocketed 1-800-GOT-JUNK from $2 million to $106 million.
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The CEO Whisperer’s Guide to Scaling Your Business with Cameron Herold
For the 100th episode of Beyond A Million, the host brings back one of the show’s most popular guests, Cameron Herold, A.K.A. the CEO Whisperer.
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Want Explosive Growth? Cameron Herold
On the $4M Strategies Podcast, the host welcomes Cameron Herold, a visionary in business growth and strategic planning, to explore how a clear and compelling vision elevates a company’s success.
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Fast-Track Your Dream Life Through the Power of Intentional Vivid Vision with Cameron Herold & Ashley Perona
Can you imagine waking up every morning without an alarm clock, free to spend your day however you want? Cameron and Ashley explore how.
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Best 70 COO Operations Management Podcasts
The Second in Command Podcast with Cameron Herold was featured in an article for the Best 70 COO Operations Management Podcasts on Million Podcasts.
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Uncovering Your “Why’s” To Build A Life And Business You Love
Doug C. Brown is joined by entrepreneurial powerhouse Cameron Herold, who shares his insights on uncovering your “why” in both business and life.
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Exploring Second in Command Dynamics and Personal Transformation
Cameron Herold, renowned business advisor and founder of the COO Alliance, dives into the critical role of a second in command and how delegation can improve a founder’s life and scale a business.
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COO Mastery: Cameron Herold Unveils the Secrets Behind Executive Excellence
Cameron, author of Vivid Vision and Second In Command, shares his passion for empowering COOs, whom he believes are the unsung heroes in the shadows of CEOs.
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The Greatest Leadership Lessons from the CEO Whisperer
On Right About Now, host Ryan Alford sits down with Cameron Herold, widely known as the “CEO Whisperer,” to delve into leadership, particularly the relationship between CEOs and their second-in-command.
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Secrets to Building a High-Performing CEO-COO Partnership
On Partnering Leadership, Mahan Tavakoli sits down with Cameron Herold, a seasoned entrepreneur, speaker and author of The Second in Command.
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The Secret of $100M CEOs: Cameron Herold
Known as the CEO Whisperer, Cameron built two $100M+ businesses by age 35, then took 1-800-GOT-JUNK from $2 million to $106 million in revenue and from 14 employees to over 3,100.
Listen nowBuilding Billion-Dollar Businesses: The COO Playbook with Cameron Herold
On The Silicon Valley Podcast, a conversation with Cameron Herold, the mastermind behind the growth of 1-800-GOT-JUNK, which he scaled from $2 million to $106 million in just six years.
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Best 100 COO Business Management Podcasts
The Second in Command Podcast with Cameron Herold was featured in an article for the Best 100 COO Business Management Podcasts on Million Podcasts.
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What Stage of Your Business Growth Do You Need a COO?
How can CEOs prevent political strife and foster a cohesive work environment? Cameron Herold, widely known as the CEO Whisperer, weighs in.
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Only 3% of People Are Built for Entrepreneurship
Cameron Herold, best-selling author of Vivid Vision, has helped build multiple $100M companies, including scaling 1-800-GOT-JUNK from $2M to $106M in six years.
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Cameron Herold Reveals The 3 Ways Entrepreneurs Really Get Out
On Beyond Six Figures, host Ziv welcomes Cameron Herold, legendary business builder, former COO of 1-800-GOT-JUNK, founder of the COO Alliance, and author of Double Double, Meetings Suck, Free PR and more.
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How to Hire a COO and Scale Your Business
On the Built On Purpose podcast, Max Hansen sits down with Cameron Herold to explore what truly makes a great second-in-command.
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What Stage of Your Business Growth Do You Need a COO?
How can CEOs prevent political strife and foster a cohesive work environment? Cameron Herold highlights the critical importance of the COO role through his establishment of the COO Alliance, a global network.
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The COO’s Playbook: Building Three Companies to $300M
A serial entrepreneur known for his rare ability to turn vision into repeatable, scalable systems, Cameron has built three companies that each surpassed $100 million.
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Evolving Your Team So That It Doesn’t Need a “Tie-Breaker”
Dr. Jonathan H. Westover talks with Cameron Herold about evolving your team so that it does not need a tie-breaker, drawing on decades of experience in operations, scalability and company culture.
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What It Takes To Scale Your Business
Want to scale your business without losing your soul? Cameron Herold shares his journey from scaling 1-800-GOT-JUNK to $100M to coaching entrepreneurs globally.
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Why “Cult-Like” Cultures Drive MASSIVE Business Growth
When is the right time to hire a COO for your company? Ben Albert sits down with business growth guru Cameron Herold, known for his expertise in building high-performance company cultures.
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Achieving Balance: Cameron Herold’s Journey
Cameron Herold is the mastermind behind the exponential growth of hundreds of companies and has earned his reputation as the business growth guru.
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The CEO Whisperer With Cameron Herold
Dubbed the CEO Whisperer, Cameron shares how he scaled 1-800-GOT-JUNK from $2M to $106M in six years, helped build billion-dollar companies and founded the COO Alliance, and why company culture and premium pricing matter.
Listen nowMore features
A few more places Cameron and the COO Alliance have been featured.
Leveraging Thought Leadership With Peter Winick: Episode 167
Most people don’t think strategically. Too many thought leaders are thinking about their next speaker’s fee or their next book.
ListenQualities Of Leaders Past, Present, And Future With Cameron Herold
You guys know my guest, not necessarily in person, but I reference him quite often. His name is Cameron Herold.
ListenBedside Reading® Celebrates “National Author’s Day”
Bedside Reading®, the program that places complimentary books by the bedsides in luxury hotels and the Hamptons, is honoring all authors.
Read articleDefining a Strategic Plan: Are You Reaching Your Goals?
Strategic planning comes in many flavors, and there are many methodologies to create a successful plan to guide companies to achieve their goals.
Read articleThe World’s Best COO: What It Takes To LEAD A Company to SUCCESS
Cameron Herold is “the COO Whisperer,” founder of the COO Alliance and the Second in Command podcast.
Watch5 Secrets to Take Your Business to the Bigtime
As a visionary founder, have you pondered the potential of your business? Have you ever wondered if your business could go bigtime (become worth $20 million or more)?
Read article

