Free Guide
The First 90 Days
The New COO Playbook
Practical systems and frameworks to help new COOs build trust, create momentum, and lead with confidence from day one.
Proven frameworks from scaling $2M to $106M
Avoid the mistakes that derail new COOs
Build trust, drive impact, and lead with confidence
The 3-Phase Framework
Your first 90 days are not about proving you are smart. They are about building trust so people follow you.
Phase 1: Days 1–30
Listen, Learn,
Align
- Listen before trying to fix.
- Understand the business and culture.
- Align closely with your CEO and leadership team.
Phase 2: Days 31–60
Diagnose, Decide,
Demonstrate
- Validate priorities and pressure-test ideas.
- Decide what deserves attention first.
- Deliver a few visible early wins.
Phase 3: Days 61–90
Execute, Empower,
Elevate
- Execute the quick wins that matter most.
- Establish a durable operating rhythm.
- Review, refine, and plan the next quarter.
“I hired you to be my partner, not my employee. I need you to stop doing and start leading.”
Cameron Herold
Founder of COO Alliance®
Former COO of 1-800-GOT-JUNK? ($2M to $106M)