Ep. 307 – Four Lessons Personal Brands Need to Know to Go to Eight Figures

Aug 24, 2023

In today’s episode of The Second in Command, we’re featuring a conversation between Cameron and the host of the Brand Builders podcast, Rory Vaden. Cameron reveals the secrets for turning a personal brand into an eight-figure business. They look into the importance of attaching your name to your company so that your hard work goes recognized. From taking on speaking arrangements to appearing in press interviews, they also offer tips on becoming the face of your company. They discuss Cameron’s journey in creating the COO Alliance, what his revenue funnel looks like, and where the true value of coaching lies. Cameron also offers advice on what fees to charge and we wrap up a rich conversation by reflecting on the future of personal branding.

In This Episode You’ll Learn:

  • The importance of branding and equity value.
  • The value of building a personal brand and being in the public eye.
  • The importance of listening to the customer and giving them what they need instead of trying to market to a group that doesn’t exist.
  • Personal branding, and the process of scaling a business from $1 to 3 million.



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Written By Cameron Herold

Written By Cameron Herold

Cameron Herold is known around the world as THE CEO WHISPERER. He is the mastermind behind hundreds of companies’ exponential growth. Cameron’s built a dynamic consultancy: his current clients include a “Big 4” wireless carrier and a monarchy. What do his clients say they like most about him? He isn’t a theory guy—they like that Cameron speaks only from experience. He earned his reputation as the CEO Whisperer by guiding his clients to double their profit and double their revenue in just three years or less. Cameron is a top-rated international speaker and has been paid to speak in 26 countries. He is also the top-rated lecturer at EO/MIT’s Entrepreneurial Masters Program and a powerful and effective speaker at Chief Executive Officer and Chief Operating Officer leadership events around the world.

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