Ep. 307 – Four Lessons Personal Brands Need to Know to Go to Eight Figures

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In today’s episode of The Second in Command, we’re featuring a conversation between Cameron and the host of the Brand Builders podcast, Rory Vaden. Cameron reveals the secrets for turning a personal brand into an eight-figure business. They look into the importance of attaching your name to your company so that your hard work goes recognized. From taking on speaking arrangements to appearing in press interviews, they also offer tips on becoming the face of your company. They discuss Cameron’s journey in creating the COO Alliance, what his revenue funnel looks like, and where the true value of coaching lies. Cameron also offers advice on what fees to charge and we wrap up a rich conversation by reflecting on the future of personal branding.

In This Episode You’ll Learn:

  • The importance of branding and equity value.
  • The value of building a personal brand and being in the public eye.
  • The importance of listening to the customer and giving them what they need instead of trying to market to a group that doesn’t exist.
  • Personal branding, and the process of scaling a business from $1 to 3 million.



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