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There is a skill that a COO can bring to a business and supercharge a brand, one that we often don’t think about, or fail to use most effectively: Public Relations (PR). In today’s episode, Cameron provides insight on this often overlooked skill and how you can use it to create real growth for your business. You’ll discover why direct outreach over the phone is an underused tool for getting your story into the media. You’ll learn why many companies no longer have gatekeepers anymore, and why public relations is not a subset of marketing, it’s really part of sales.
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In This Episode You’ll Learn:
- Recognizing the primary way media makes money: Advertising.
- The three easy steps to free PR.
- How to get your story into the media.
- And much more…
Resources:
Connect with Cameron: Website | LinkedIn
Get Cameron’s latest book: The Second in Command – Unleash the Power of Your COO
Subscribe to our YouTube channel – Second in Command Podcast on YouTube
Get Cameron’s online course: Invest In Your Leaders
