Ep. 295 – Supercharge Your Brand: Three Easy Steps to Free PR, and Why PR is a Subset of Sales, not Marketing

July 13, 2023

There is a skill that a COO can bring to a business and supercharge a brand, one that we often don’t think about, or fail to use most effectively: Public Relations (PR). In today’s episode, Cameron provides insight on this often overlooked skill and how you can use it to create real growth for your business. You’ll discover why direct outreach over the phone is an underused tool for getting your story into the media. You’ll learn why many companies no longer have gatekeepers anymore, and why public relations is not a subset of marketing, it’s really part of sales.

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In This Episode You’ll Learn:

Recognizing the primary way media makes money: Advertising.
The three easy steps to free PR.
How to get your story into the media.
And much more…

Resources:

Connect with Cameron: Website | LinkedIn

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Subscribe to our YouTube channel – Second in Command Podcast on YouTube

Get Cameron’s online course: Invest In Your Leaders

Cameron Herold

Cameron Herold is known around the world as THE CEO WHISPERER. He is the mastermind behind hundreds of company's exponential growth. Cameron's built a dynamic consultancy: his current clients include a "Big 4" wireless carrier and a monarchy. What do his clients say they like most about him? He isn't a theory guy they like that Cameron speaks only from experience. He earned his reputation as the CEO Whisperer by guiding his clients to double their profit and double their revenue in just three years or less. Cameron is a top-rated international speaker and has been paid to speak in 26 countries. He is also the top-rated lecturer at EO/MIT's Entrepreneurial Masters Program and a powerful and effective speaker at Chief Executive Officer and Chief Operating Officer leadership events around the world.