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Our guest today is COO Alliance member and COO of Canopy Management, Haley Burt.
Canopy Management is an e-commerce brand management firm that sees an 84% average YOY profit lift for our clients. The company was built from scratch, with no external funding or investments, and is now working with over 150 brand partners across the globe and with over $1B in annual managed revenue. Primarily they work with other brands to help them sell on Amazon and Walmart.
Haley was born in Connecticut and raised in Houston, TX. She got her Bachelors of Science in Biochemistry at the University of Texas in Austin before becoming a member of Canopy. While getting her degree, Haley worked in labs synthesizing carcinogenic proteins and testing small molecules as potential inhibitors. She also worked in a computational biophysics lab simulating conformational changes in protein structures using supercomputers.
In This Episode You’ll Learn:
- How Canopy has managed an incredible 84% year-over-year profit growth for their brands.
- How the company adapted and grew during the pandemic and why they chose to be a COO Alliance member.
- The complexities of dealing with a huge organization like Amazon.
- How they balance the needs of the customer with the reality that not everything can be done their way.
Connect with Haley: Website | LinkedIn
Connect with Cameron: Website | LinkedIn
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