Ep. 265 – COO, Canopy Management, Haley Burt

Mar 28, 2023

Our guest today is COO Alliance member and COO of Canopy Management, Haley Burt.

Canopy Management is an e-commerce brand management firm that sees an 84% average YOY profit lift for our clients. The company was built from scratch, with no external funding or investments, and is now working with over 150 brand partners across the globe and with over $1B in annual managed revenue. Primarily they work with other brands to help them sell on Amazon and Walmart.

Haley was born in Connecticut and raised in Houston, TX. She got her Bachelors of Science in Biochemistry at the University of Texas in Austin before becoming a member of Canopy. While getting her degree, Haley worked in labs synthesizing carcinogenic proteins and testing small molecules as potential inhibitors. She also worked in a computational biophysics lab simulating conformational changes in protein structures using supercomputers.


In This Episode You’ll Learn:

  • How Canopy has managed an incredible 84% year-over-year profit growth for their brands.
  • How the company adapted and grew during the pandemic and why they chose to be a COO Alliance member.
  • The complexities of dealing with a huge organization like Amazon.
  • How they balance the needs of the customer with the reality that not everything can be done their way.



Connect with Haley: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

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Written By Cameron Herold

Written By Cameron Herold

Cameron Herold is known around the world as THE CEO WHISPERER. He is the mastermind behind hundreds of companies’ exponential growth. Cameron’s built a dynamic consultancy: his current clients include a “Big 4” wireless carrier and a monarchy. What do his clients say they like most about him? He isn’t a theory guy—they like that Cameron speaks only from experience. He earned his reputation as the CEO Whisperer by guiding his clients to double their profit and double their revenue in just three years or less. Cameron is a top-rated international speaker and has been paid to speak in 26 countries. He is also the top-rated lecturer at EO/MIT’s Entrepreneurial Masters Program and a powerful and effective speaker at Chief Executive Officer and Chief Operating Officer leadership events around the world.

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