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Our guest today is the COO of LIFEAID Beverage Co, Andy Halliday. 

Andy is the son of an Air Force B-52 Aircraft Commander and spent his high school years in Tachikawa, Japan when his father retired from the Air Force to become a 747 Captain for Japan Airlines. He left Japan to go to Dartmouth, graduating and spending 6 years in the Ski Industry, where he became the Director of Skiing and Guest Services Manager at Sunshine Village, outside of Banff, Alberta. He left skiing in 1981 for Harvard Business School and subsequently spent 15 years in the Specialty Chain Store business at an NYSE chain-store conglomerate with 3,500 stores. 

Andy learned profit planning across the cycle of business seasons and was given a division Presidency in 1987 where he learned and practiced multi-functional general management disciplines. In 1989, he was made the President of the Entertainment Group, which began with the acquisition of the then-2-store-chain, Dave & Busters.

Later, Andy was offered a position at Disney as an SVP in the Imagineering unit of Disney Development, and also a position as SVP Strategic Development at Simon Property Group, the country’s largest Mall REIT. Andy chose this path to be closer to his sons from a previous marriage and his role developed into the co-President of Simon Brand Ventures. Sometime later, Andy became the CEO of Contact.com, a network contact management product. 

Between 2003 and 2015, Andy had become the founder or CEO of 4 startups that together received $18MM in venture funding, including Ourstory.com, TagVault.org, and the student-community mobile app “erodr”. He was also an executive team member of startups like Spoke.com, MerchantCircle.com and Reply.com. In 2011, Andy met the co-founders of LIFEAID and became an advisor as they sought initial funding and commencement of operations. In 2015, the FITAID brand took off online and in Crossfit Gyms which he then joined as its COO.

In This Conversation We Discuss:

• Andy’s experience as a student in Harvard and Dartmouth 
• How LIFEAID and FITAID products work as health supplements 
• Analyzing the customer experience, and their expectations with your products      
• The biggest impact of COVID on the company 

Resources:

Connect with Andy Halliday: LinkedIn 

LIFEAID Beverage Co – https://www.lifeaidbevco.com

Connect with Cameron: Website | LinkedIn

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