Ep. 173 – Better Business Bureau VP & COO, Michael Sedio

Aug 7, 2021

Our guest today is COO Alliance Member, Michael Sedio, the COO and Vice President of the Better Business Bureau. 

Michael Sedio doesn’t just work at the Better Business Bureau Serving the Pacific Southwest, he loves it. He joined the team in 2008 armed with a BA in Global Studies planning to have his first “professional” job while he prepared for law school. Working full time at the BBB and attending the University of San Diego School of Law in the evenings brought together an awareness of two related, but distinct concepts: what is legal and what is right. 

Michael fell in love with a career at the BBB he never intended to have, worked his way up through just about every operational role in the organization, and since 2013 has had the extraordinary privilege of helping good businesses be better by serving as the COO and General Counsel. 

Michael is also an avid hiker, dedicated Star Trek fan, and married with two daughters.

In This Conversation We Discuss:

  • How to pull law in without becoming too legal with his operational role in the BBB 
  • How COOs can communicate better with inhouse or outside legal counsel       
  • More about the BBB and how they join the conversation about business rapport along with Google 
  • How the BBB not only displays critical reviews of businesses but also rewards credible businesses 
  • How COVID affected the BBB business as a whole 
  • Conflict management and how to grow from it 


Connect with Michael Sedio: LinkedIn 

Better Business Bureau – https://www.bbb.org

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable

Get Cameron’s online course – Invest In Your Leaders


Written By Cameron Herold

Written By Cameron Herold

Cameron Herold is known around the world as THE CEO WHISPERER. He is the mastermind behind hundreds of companies’ exponential growth. Cameron’s built a dynamic consultancy: his current clients include a “Big 4” wireless carrier and a monarchy. What do his clients say they like most about him? He isn’t a theory guy—they like that Cameron speaks only from experience. He earned his reputation as the CEO Whisperer by guiding his clients to double their profit and double their revenue in just three years or less. Cameron is a top-rated international speaker and has been paid to speak in 26 countries. He is also the top-rated lecturer at EO/MIT’s Entrepreneurial Masters Program and a powerful and effective speaker at Chief Executive Officer and Chief Operating Officer leadership events around the world.