Case Study Book
Real COO Transformations
Six COOs. Six breakthroughs. One community that made it all possible.
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Real stories, real outcomes
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Systems you can implement today
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From $2M to $250M companies
Inside the Case Study Book
Real leaders from real companies. See where they work and what they achieved.
Guy Berry
COO · Redirect Health
Michael Sanfiorenzo
COO · Phillip Jeffries Ltd
Chris Halstead
COO · Excel Medical
Reka Varga
Chief of Staff · Phillip Jeffries Ltd
Misti Ferris
COO · Roger West
Doug Smith
COO · America’s Best Restaurants
What You’ll Learn
Delegation
Hiring & Retention
Peer-Tested Frameworks
Operating Rhythms
Confidence Through Community
Better Decisions
Voices From the COO Alliance® Community
I found my tribe. Being able to gain knowledge and talk to people at that level—it was really humbling to go, okay, I’m not alone. This group is my therapy.Doug Smith
Don’t hesitate. If you’ve ever spent money on a single thing for your growth and development, this money will be better spent here, period. The amount of confidence I have now is completely different. It’s fun now.Misti Ferris
The impact on the bottom line was easily a few hundred thousand dollars, if not half a million—significant enough to cost us one of our top initiatives for the year. I do not feel like I’m on an island anymore.Reka Varga
Who It’s For
You’re the true second-in-command—the one who translates vision into execution, manages the leadership team, and makes the business actually run. You lead a company doing $2M–$250M and you’re tired of operating in isolation. You want proven frameworks, a peer group who gets it, and direct access to operators who’ve already solved what you’re facing.
How It Works
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Featured Podcast
Second In Command
The #1 podcast for leaders who actually run the business. Cameron Herold—the coach who scaled 1-800-GOT-JUNK? from $2M to $106M in six years—interviews COOs and second-in-command leaders from the world’s fastest-growing companies. 500+ episodes of raw, unfiltered playbooks on delegation, hiring, scaling, and leading at the highest level. If you’re not the CEO, this is your show.
