This week, COO Alliance members walk into MIT Endicott House for 2.5 days built around one exercise most companies never sit down to do. COO Connect Boston starts Wednesday, and the very first session teaches the same model behind every company that has doubled through this community.

The Model Behind The Room

Cameron Herold calls it the 3-Year Model, and it comes straight from his book Double Double. The premise stays simple even when the execution is not.

Growing 25% a year for three years compounds into doubling the entire company. That pace counts as fast growth without tipping into the kind of hyper growth that breaks culture and systems along the way.

Why Vision Comes Before Growth

Doubling a number on a spreadsheet means little without a picture of what the company actually becomes at that size.

Double Double treats a detailed Vivid Vision as the real first step, not the revenue target itself. A goal only becomes real once everyone in the company can see the same future clearly enough to build toward it.

What The Model Actually Requires

The doubling this model describes goes further than most leaders expect walking in.

• A vision detailed enough to answer what the team, offices, and services look like
• Growth paced at roughly 25 percent per year, not one dramatic leap
• The entire team aligned on one picture, not just the leadership group
• Profit and free time doubling alongside revenue, not revenue alone

Bottom Line

Every member sitting in that room this week starts here before anything else gets discussed. If a shared three year picture does not exist yet at your company, that gap is worth closing before the next planning cycle starts.

Boston sold out weeks ago, and Barcelona this October is the last chance this year to sit in a room built around exactly this kind of work. Reserve your seat.