Ep. 325 – Free PR, Beige Companies and More – Follow Your Different

Are you curious about the secrets to successful female entrepreneurs?

In this podcast episode, Cameron Herold, renowned business coach and entrepreneur, engages in a captivating conversation with Christopher Lochhead. 

Together, they explore essential topics that will transform how you think about business, leadership, and the impact of women in the workforce.

Here’s a glimpse of what you’ll learn by the end of this podcast:

  1. Unlock the potential of female entrepreneurs by recognizing their unique strengths and qualities, such as their detail-oriented nature and exceptional teamwork skills. Their ability to work together can be a game-changer.
  2. Learn how to create a more inclusive and diverse work environment, apply best hiring practices, and tailor job postings to help you attract the best candidates.
  3. Discover the power of marketing to different audiences and how gender-specific approaches can make a significant difference in your business strategies.

Take advantage of this episode that will help you explore the importance of welcoming an inclusive company culture. 

Enjoy listening!

What You Will Learn In The Show:

  • Female Entrepreneurs: Cameron highlights female entrepreneurs’ unique qualities and strengths, addressing the benefits of having more women in leadership roles. He emphasizes their detail-oriented nature and how they’re easier to work with, leading to increased productivity.
  • Inclusivity in Business: The conversation explores the importance of gender diversity and inclusivity within companies. Cameron provides valuable insights into attracting and retaining female talent, particularly in industries where they’re underrepresented.
  • Hiring Practices: Cameron offers practical advice for companies looking to hire more women, suggesting that female copywriters could help create job postings that resonate with female candidates. He also discusses the significance of being mindful when setting job criteria to encourage more female applicants.
  • Marketing Strategies: The discussion discusses the differences between marketing to men and women, highlighting the importance of tailoring marketing materials, emails, and language to specific target audiences. Marketing to women requires a unique approach.
  • Culture and Inclusivity: Creating an inclusive culture within a company is crucial. Cameron suggests seeking input from team members to make the workplace more accommodating and enjoyable for everyone. Being good to each other and fostering a sense of community is a key to success.


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