Ep. 310 – COO, Unbound Merino, Andrew Cariboni

Sep 5, 2023

In today’s episode, Cameron talks to Andrew Cariboni, COO at Unbound Merino. Andrew discusses various aspects of his role as the second-in-command, including the company’s growth, his long-standing relationship with the CEO since childhood, hiring his spouse, dealing with cash flow challenges, and managing the company’s rapid scaling. The episode also covers how the company uses pre-orders to manage cash flow and the importance of outsourcing.

Andrew discusses his professional development as COO and his efforts to learn from other entrepreneurs by venturing out of his comfort zone. The discussion will explore whether there is a difference in approach between second-in-commands and CEOs. Andrew reflects on the highs and lows of his journey. In addition, Andrew addresses inventory management, while Cameron introduces an inventory management formula known as the “240 number” for optimal inventory management. 

Get ready for inspiring insights, behind-the-scenes stories, and practical advice on growth, cash flow, and teamwork. Tune in now and level up your business game. 


What You’ll Learn in this Show:

  • The value of engaging with a diverse community of entrepreneurs. 
  • About Unbound Merino, including their unique selling point and their decision-making process. 
  • Andrew’s approach to deciding between in-house or agency outsourcing. 
  • The importance of understanding and managing cash flow.
  • Their hybrid approach, implementing both the Scaling Up model and the EOS framework.
  • Learning to let go of tasks and delegate effectively as entrepreneurs and leaders. 
  • Seeking second opinions on expert advice.



“3HAG WAY” by Shannon Susko

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Connect with Andrew Cariboni: LinkedIn | Unbound Merino


Written By Cameron Herold

Written By Cameron Herold

Cameron Herold is known around the world as THE CEO WHISPERER. He is the mastermind behind hundreds of companies’ exponential growth. Cameron’s built a dynamic consultancy: his current clients include a “Big 4” wireless carrier and a monarchy. What do his clients say they like most about him? He isn’t a theory guy—they like that Cameron speaks only from experience. He earned his reputation as the CEO Whisperer by guiding his clients to double their profit and double their revenue in just three years or less. Cameron is a top-rated international speaker and has been paid to speak in 26 countries. He is also the top-rated lecturer at EO/MIT’s Entrepreneurial Masters Program and a powerful and effective speaker at Chief Executive Officer and Chief Operating Officer leadership events around the world.

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