Ep. 302 – Unleash the Power of Your Second in Command

Aug 8, 2023

In today’s episode of The Second in Command, we’re featuring a conversation between Cameron and Entrepreneur on Fire host John Lee Dumas. They discuss the importance of enjoying the journey, having some fun, laughing a little, and spending time with the people that matter most, because this is just what we do to pay our bills. They look at the role of the second in command: to be really good at the stuff that the entrepreneur sucks at. Cameron also offers some thoughts on understanding and committing to your company’s core values, and ensuring that your COO will obsess over the same core values that you do in your organization.

In This Episode You’ll Learn:

  • Why Cameron believes that you don’t have to work hard to be successful, you have to work smart.
  • Why the CEO and COO are the ‘yin and yang’ of an organization.
  • The three reasons why an entrepreneur starts a business.
  • How to choose the right person as your COO.



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Written By Cameron Herold

Written By Cameron Herold

Cameron Herold is known around the world as THE CEO WHISPERER. He is the mastermind behind hundreds of companies’ exponential growth. Cameron’s built a dynamic consultancy: his current clients include a “Big 4” wireless carrier and a monarchy. What do his clients say they like most about him? He isn’t a theory guy—they like that Cameron speaks only from experience. He earned his reputation as the CEO Whisperer by guiding his clients to double their profit and double their revenue in just three years or less. Cameron is a top-rated international speaker and has been paid to speak in 26 countries. He is also the top-rated lecturer at EO/MIT’s Entrepreneurial Masters Program and a powerful and effective speaker at Chief Executive Officer and Chief Operating Officer leadership events around the world.

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