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Today’s episode features a presentation Cameron gave called Vivid Visions, in which he outlines the reasons why vision statements just don’t work.
In this presentation, Cameron offers evidence why the standard, single line vision statement simply doesn’t work. He offers anecdotes about a high-profile sports psychologist who tried to apply the concept of visualization to business, and why that strategy didn’t work. He uses the example of a contractor who is given detailed blueprints of the dream home you want built to illustrate the way business needs to approach the idea of a vivid vision. Your team needs to understand the details of where you want the business to go in order for them to make that happen. He also uses the example of a client, who he has coached for four years, from 50 employees up to 700 employees, and who have just raised $255 million from Warburg Pincus, one of the top tier investment banks. They bought into the company at about a $2 billion valuation, all because of the dream of the vivid vision.
In This Conversation We Discuss:
- Why the concept of visualization, used primarily in the sports world, doesn’t work that well for business.
- How to build a vivid vision document – what your business will look and feel like in the next three years.
- Why the CEO’s only job is to communicate the vision, and why a one-sentence statement doesn’t have the traction needed.
- How to articulate the vivid vision, and then grow leaders so they can put the plans into action.
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