Ep. 254 – Vivid-Vision: A $250,000 Idea That Can Transform Your Company

Feb 16, 2023

Today’s episode features a presentation Cameron gave called Vivid Visions, in which he outlines the reasons why vision statements just don’t work.

In this presentation, Cameron offers evidence why the standard, single line vision statement simply doesn’t work. He offers anecdotes about a high-profile sports psychologist who tried to apply the concept of visualization to business, and why that strategy didn’t work. He uses the example of a contractor who is given detailed blueprints of the dream home you want built to illustrate the way business needs to approach the idea of a vivid vision. Your team needs to understand the details of where you want the business to go in order for them to make that happen. He also uses the example of a client, who he has coached for four years, from 50 employees up to 700 employees, and who have just raised $255 million from Warburg Pincus, one of the top tier investment banks. They bought into the company at about a $2 billion valuation, all because of the dream of the vivid vision.


In This Conversation We Discuss:

  • Why the concept of visualization, used primarily in the sports world, doesn’t work that well for business.
  • How to build a vivid vision document – what your business will look and feel like in the next three years.
  • Why the CEO’s only job is to communicate the vision, and why a one-sentence statement doesn’t have the traction needed.
  • How to articulate the vivid vision, and then grow leaders so they can put the plans into action.



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Written By Cameron Herold

Written By Cameron Herold

Cameron Herold is known around the world as THE CEO WHISPERER. He is the mastermind behind hundreds of companies’ exponential growth. Cameron’s built a dynamic consultancy: his current clients include a “Big 4” wireless carrier and a monarchy. What do his clients say they like most about him? He isn’t a theory guy—they like that Cameron speaks only from experience. He earned his reputation as the CEO Whisperer by guiding his clients to double their profit and double their revenue in just three years or less. Cameron is a top-rated international speaker and has been paid to speak in 26 countries. He is also the top-rated lecturer at EO/MIT’s Entrepreneurial Masters Program and a powerful and effective speaker at Chief Executive Officer and Chief Operating Officer leadership events around the world.

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