Ep. 184 – The Hustle Marketing Director, Scott Nixon

Oct 23, 2021

Our guest today is the Marketing Director of The Hustle, Scott Nixon. 

The Hustle was acquired by HubSpot in 2021. Before the acquisition, Scott served as Head of Product and Growth, where he grew the daily email newsletter 50% Y/Y to 1.5m+ readers — and premium subscription 500% Y/Y to 10k+ paid subscribers. 

Prior, he developed the premium subscription for TechCrunch, led user acquisition at Surfline, and established the internal media buying department at Propel Media. He enjoys building products that people love and developing full funnel marketing strategies. 

In This Conversation We Discuss:

  • Why Scott made the decision to leave TechCrunch for The Hustle
  • Modern growth secrets to scaling a business 
  • The Hustle’s approach to press coverage 
  • What made the trends community on Facebook so engaging 
  • Scott’s reaction to The Hustle’s acquisition and how he managed the process


Connect with Scott Nixon: LinkedIn 

The Hustle – https://thehustle.co

Connect with Cameron: Website | LinkedIn

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Written By Cameron Herold

Written By Cameron Herold

Cameron Herold is known around the world as THE CEO WHISPERER. He is the mastermind behind hundreds of companies’ exponential growth. Cameron’s built a dynamic consultancy: his current clients include a “Big 4” wireless carrier and a monarchy. What do his clients say they like most about him? He isn’t a theory guy—they like that Cameron speaks only from experience. He earned his reputation as the CEO Whisperer by guiding his clients to double their profit and double their revenue in just three years or less. Cameron is a top-rated international speaker and has been paid to speak in 26 countries. He is also the top-rated lecturer at EO/MIT’s Entrepreneurial Masters Program and a powerful and effective speaker at Chief Executive Officer and Chief Operating Officer leadership events around the world.