Ep. 177 – Pela Earth COO, Jeff Keen

Sep 4, 2021

Our guest today is Pela Earth’s COO, Jeff Keen. 

Jeff’s background in the technology industry ranges from startup founder to senior executive in several high growth companies. He is an active member and supporter of British Columbia’s startup ecosystem as co-founder of Atrium Ventures, the Kelowna Innovation Society and Accelerate Okanagan.  

Jeff is currently the COO at Pela, one of Canada’s fastest growing companies, specializing in developing sustainable consumer products with a graceful end of life, leaving a positive impact on the planet.

In This Conversation We Discuss:

  • Pela Earth’s consumer products and how they’re innovating the recycling industry 
  • Jeff’s core role and responsibilities as COO 
  • How Jeff communicated with team members who were being elevated in the company and made it right with those who weren’t   
  • How to control the ripples that occur when bringing a senior into the team


Connect with Jeff Keen: LinkedIn 

Pela Earth – https://pela.earth

Connect with Cameron: Website | LinkedIn

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Written By Cameron Herold

Written By Cameron Herold

Cameron Herold is known around the world as THE CEO WHISPERER. He is the mastermind behind hundreds of companies’ exponential growth. Cameron’s built a dynamic consultancy: his current clients include a “Big 4” wireless carrier and a monarchy. What do his clients say they like most about him? He isn’t a theory guy—they like that Cameron speaks only from experience. He earned his reputation as the CEO Whisperer by guiding his clients to double their profit and double their revenue in just three years or less. Cameron is a top-rated international speaker and has been paid to speak in 26 countries. He is also the top-rated lecturer at EO/MIT’s Entrepreneurial Masters Program and a powerful and effective speaker at Chief Executive Officer and Chief Operating Officer leadership events around the world.