Ep. 169 – Bell Curve Managing Partner, Ian Martins

Jul 9, 2021 | 0 comments

Our guest today is Ian Martins, Managing Partner for Bell Curve. 

Ian currently runs operations at Bell Curve, which is a San Francisco-based agency that helps startups and high-growth enterprises grow. Bell Curve has worked with companies like Microsoft, Clearbit, Segment, and Pilot to name a few. 

Before working with Bell Curve, Ian helped build the advertising agency Abacus, which worked with clients like Nestle, Starbucks, Campbells, CIBC, and more. Prior to his work building and growing agencies, Ian spent a number of years working at global media agencies in account management servicing a variety of clients spanning everything from CPG to Financial Services. 

Ian has given talks at a number of colleges and universities on various marketing topics and spent a couple of years teaching at York University where he helped develop the postgraduate curriculum in digital marketing. 

 

In This Conversation We Discuss:

  • Onboarding remotely and how it differs from face-to-face onboarding 
  • How to help build the adoption of creating SOPs and other useful resources to minimize the fluff and maximize essential productivity 
  • What were some of the hurdles that were in the way to obtaining the highest ROI and how focus was maintained to get there 
  • How to get the customer on board and on the side with the brand of an agency 
  • The typical expectations from the client on deliverables from an agency 
  • The best way to manage an in-house marketing team      

 

Resources:

Connect with Ian Martins: LinkedIn 

Bell Curve – https://www.bellcurve.com

 

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable

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Written By Cameron Herold

Written By Cameron Herold

Cameron Herold is known around the world as THE CEO WHISPERER. He is the mastermind behind hundreds of companies’ exponential growth. Cameron’s built a dynamic consultancy: his current clients include a “Big 4” wireless carrier and a monarchy. What do his clients say they like most about him? He isn’t a theory guy—they like that Cameron speaks only from experience. He earned his reputation as the CEO Whisperer by guiding his clients to double their profit and double their revenue in just three years or less. Cameron is a top-rated international speaker and has been paid to speak in 26 countries. He is also the top-rated lecturer at EO/MIT’s Entrepreneurial Masters Program and a powerful and effective speaker at Chief Executive Officer and Chief Operating Officer leadership events around the world.