How Scribe Extends its Company Culture Beyond Full-Time Staff

Jan 23, 2020 | 0 comments

Brittany Walters has always been obsessed with solving problems.

“That’s been a common thread throughout the trajectory of my career history,” she says. Her work in international education eventually took her as far as Fiji. Now, she’s Director of Operations at Scribe, formerly Book in a Box.

The company helps leaders share their wisdom through books and other media, and Brittany uses her problem-solving skills to optimize the business as its client base grows — by the time we spoke for the Second in Command Podcast, Scribe had published more than 650 books.

Brittany has a unique approach to building company culture — she sees it as a method for fostering team effectiveness. She started thinking about this when she was working overseas and found herself fixing the same problems over and over. But she felt like she didn’t have the resources to help people work together more efficiently.

She started researching company cultures, suspecting that if she focused on culture while building and developing teams, she could better set them up for success. That research led her back to the U.S. to join the team at Scribe.

Here are a few of the key points Brittany shared that help her continue to build the workplace culture at Scribe — now at 35 full time “tribe members” and counting.

Using questions as a growth tactic

Brittany’s propensity for problem-solving perhaps comes from her obsession with asking questions. Throughout our interview, she stressed the importance of doing your research — not just before taking a role at a company, but also while striving to make positive change within it.

When she met with Scribe team (which took place by video chat during a hurricane in Fiji), Brittany said she asked CEO JT McCormick and cofounders Zach Obront and Tucker Max a lot of the same questions in her one-on-one interviews with each. “I wanted to see the consistency in their answers,” she says. “Do they have completely misaligned perspectives of where the company is heading and what their place is in it?”

She also wanted to know if each was referencing their own company culture “and using it as a sense through which they’re operating,” Brittany says. The consistency in their answers convinced Brittany that Scribe would be a good fit.

But she also had to do some research about once-controversial cofounder Tucker Max. “I wanted to make sure I wasn’t getting myself into a situation where I would be limited in my own growth or where I would have to accommodate anything that I disagreed with,” she says. She looked into the differences between his media persona, his guerrilla marketing persona and his role as company co-founder. Her findings were encouraging and gave her the confidence to take on new challenges at Scribe.

While she joined Scribe as an operations manager, she continued to ask questions, which made it clear she was destined for a bigger role in the brand. Her journey within the company “has been very much one of growth, of learning and of being mentored,” she says. And through that growth, she’s been able to ask more varied and nuanced questions to drive the business, right down to those that the team asks candidates in the written application and interview process.

Company culture doesn’t end with full-time staff

Brittany jokes that Scribe “puts the cult in culture,” but she really walks the talk when it comes to the Scribe team being a true community. Not only does Scribe have more than three dozen full-time “tribe members”; the company also has more than 150 freelancers who serve in creative roles.

Scribe actively works to include freelancers in the company culture. The company uses a single project management platform, Teamwork, that freelancers have access to and can use to communicate with their project manager for immediate support. There’s also a Slack channel for freelancers who want to communicate with their fellow contributors, and even meet up in person if they choose.

“We share stories of things that are meaningful for us or details about how we’ve made decisions that a lot of freelancers would normally not have access to … to connect with the company that they’re contributing to,” Brittany says. “They are the life source of the work that we do,” she adds. “We try to constantly do right by them, pay them quickly, show gratitude for the work that they’re doing and invite them to be a part of things that we’re excited about as a company.”

Vulnerability can be a good thing

I’ve always said that an amazing business is actually slightly more than a business — but slightly less than a religion. Brittany and the team at Scribe allow this thinking to drive the company’s culture beyond its core values of “relationships, learning and results.” The Scribe team previously got together twice a year to do “something called Strengths and Obstacles, where it’s almost like group therapy,” Brittany describes. For two days, the entire team would dive into everyone’s personal, professional and relationship goals.

Those twice-yearly summits were so popular that it evolved into a monthly program called The Whole Self. Each tribe member meets one-on-one with someone else in the company who serves as a guide and accountability partner.

Not only do those exercises challenge people to think big — it helps people at every level of the company take a moment to reconnect with their own priorities. The program has even helped Brittany recognize the need to reevaluate her work-life balance, something she continues to work on.

“We see one another challenging ourselves in different ways or pushing through difficult moments, getting outside of our comfort zone, be that personally or professionally,” Brittany says. “We invite each other to see that vulnerability in one another. The level of connection and attachment that happens as a result of that is astounding.”

This article is based on an episode of
Second in Command podcast, where your host Cameron Herold interviews the chief operating officer behind the chief executive officer to learn their tips, systems, and insights from being the second-in-command of an amazing growth company.




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Written By Cameron Herold

Written By Cameron Herold

Cameron Herold is known around the world as THE CEO WHISPERER. He is the mastermind behind hundreds of company's exponential growth. Cameron's built a dynamic consultancy: his current clients include a "Big 4" wireless carrier and a monarchy. What do his clients say they like most about him? He isn't a theory guy they like that Cameron speaks only from experience. He earned his reputation as the CEO Whisperer by guiding his clients to double their profit and double their revenue in just three years or less. Cameron is a top-rated international speaker and has been paid to speak in 26 countries. He is also the top-rated lecturer at EO/MIT's Entrepreneurial Masters Program and a powerful and effective speaker at Chief Executive Officer and Chief Operating Officer leadership events around the world.

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