COO Training Archives

Great COOs Turn PR Into a Profit Driver

When you hear the word PR, what is the first thing you think of? Is it significant companies trying desperately to cover up an oil spill? Is it brands doing absurd tricks to gain attention? Is it spin instructors trying to hustle the masses? Those are all aspects of...

How to Have a Successful PR Team

The typical PR person likes to write press releases, post them out to newswires, and say a little prayer to get your company’s stories out into the media. Why wouldn’t they do this? It’s the path of least resistance. You, the COO, nor your PR team...

Top 4 Ways to Grow Your Company with Fractional Experts

Often, people canâ€™t hire the most senior people theyâ€™d like to in all the roles they would like to have them. Itâ€™s expensive and a growing company canâ€™t afford that, so they settle for subpar employees instead. The problem is, if you want your company to grow,...

Using a Search Firm to Find Top Leaders

If youâ€™re contemplating using a search firm to hire someone, chances are you are looking for top leaders to join your team. There are thousands of search firms to choose from and making the right choice depends on the criteria you use in your selection process. Here...

The Importance of Profit Sharing

If you’re running a wildly successful and profitable business, don’t hide it. So many business owners get nervous to share their profits. They say things like, “But I don’t want my employees to know how much money I make.” All the while,...