Ep.279 – The Evolution Of The COO Role As Your Business Scales

May 18, 2023

As a business scales, the roles within that business must evolve. Staff numbers increase, and the tasks that need to be completed increase as well. At some point, an entrepreneur needs to make the decision to take on a COO to help with the day to day execution of the business. This role will itself change and evolve as the business grows, and that evolution is the subject of today’s episode. Cameron discusses the reasons why you should hire an executive assistant before you need a COO, and the point at which you likely have your first management team. He also offers thoughts on timing – that a particular COO may be effective at one time in the company’s life cycle (from $2 million to $100 million for example), but not as the company gets larger.


In This Episode You’ll Learn:

  • Distinguishing between the COO role and the founder role.
  • Where to start in the process of hiring a second-in-command.
  • Why the CEO’s job is to grow people, not manage them.
  • And much more…



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Written By Cameron Herold

Written By Cameron Herold

Cameron Herold is known around the world as THE CEO WHISPERER. He is the mastermind behind hundreds of companies’ exponential growth. Cameron’s built a dynamic consultancy: his current clients include a “Big 4” wireless carrier and a monarchy. What do his clients say they like most about him? He isn’t a theory guy—they like that Cameron speaks only from experience. He earned his reputation as the CEO Whisperer by guiding his clients to double their profit and double their revenue in just three years or less. Cameron is a top-rated international speaker and has been paid to speak in 26 countries. He is also the top-rated lecturer at EO/MIT’s Entrepreneurial Masters Program and a powerful and effective speaker at Chief Executive Officer and Chief Operating Officer leadership events around the world.

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